How to Diversify from Amazon and Make the Omnichannel Strategy Work for You | EP. #62

On this 62nd episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is going to be all-out when it comes to

Amazon

Amazon suspensions

Diversification

How to expand from Amazon to other platforms

8-figure seller on Amazon

Redirect traffic from Amazon to your website

Send traffic from off Amazon to your site

Create a landing for your specific product/product line/category and say that it’s available on Amazon - put your source code in order to traffic how many people you were able to convert

Put a custom event on that button so you can track how many people clicked and converted from this button

On that landing page and put a buy now button to your Shopify website

Use discounts when they buy from your website

Prove that Amazon traffic will work

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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: hello@theecommshow.com

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How to Diversify from Amazon and Make the Omnichannel Strategy Work for You

SPEAKER

Andrew Maff

CONNECT WITH OUR HOST: AndrewMaff.com  |  Twitter: @AndrewMaff | LinkedIn: @AndrewMaff

Andrew Maff

As a marketing expert with over 15 years of experience in e-commerce, Andrew Maffettone (Maff) has not only owned and managed multiple marketing companies in the e-commerce space but has also worked in-house at multiple online selling companies, driving brands to new heights.

With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute effective marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of e-commerce sellers.

Transcript:

00:03

what the goal here is to drive traffic to your storefront from Amazon to prove that your storefront can convert. Hey everyone, this is Nezar Akeel of Max Pro. Hi, I'm Linda and I'm Paul and we're Love and Pebble. Hi this is Lopa Van Der Mersch from RASA you're listening to and you're listening and you are listening to The E-Comm Show. 

00:32

Welcome to The E-Comm Show, presented by BlueTuskr, the number one place to hear the inside scoop from other ecommerce experts where they share their secrets on how they scaled their businesses and are now living the dream. Now, here's your host, Andrew Maff. Hello,

00:51

and welcome to another episode of The E-Comm Show. I'm your host, Andrew Maff. And today, today, I am joined by no one, isn't that great? See, basically, sometimes stuff doesn't go your way. And maybe someone stands you up when you're trying to do him a favor. So we're gonna flip this around and do it a little bit differently. We're gonna make this a relatively condescending podcast today. I'm kidding, we're not. Here's what I decided we're gonna do. There's right now at the recording of this, we're in the middle of q4, and there is a lot of stuff going on. With Amazon with off Amazon stuff, there are theories that we may be going into recession next year, some people saw some great increases during the typical Black Friday, and Cyber Monday push, but some people didn't. So it's a little all over the place. And one of the things I wanted to discuss is something that is a topic that I like to discuss all the time. And it's mainly around, specifically diversification. And one of the things that happened over Black Friday, Cyber Monday, which all my Amazon sellers out there, are very aware of what happened, Amazon decided conveniently, that during the biggest shopping time of the year, they were effectively going to not really give you the exact reporting that was going on out of your ad campaigns. So it kind of looked like you were doing a great job. And in fact, what was actually happening is they were underreporting your spending. So what actually started happening was a lot of sellers went, Oh, man, I'm killing it. I'm gonna increase my spending. And then what happened was, as the reporting has started to come to fruition, they're starting to see like, oh, I actually lost my ass. And so a lot of agencies like myself, and some other agency friends, I am I have in the space, which I just started all over, they are not having a great time because they're getting yelled at like they it's their fault. Unfortunately, we have no control over that. But it's an exact prime example of why I always preach diversifying away from Amazon. And I want to be very clear on one thing, I do not mean in any way, shape, or form, leave Amazon and start a business elsewhere. Dear God, no. In fact, most of the time for a lot of E-commerce sellers, especially I know a lot of the sellers that listen to this podcast, you are heavily focused on Amazon and you will probably be that way for the foreseeable future. Unless there's like some serious warehouse damage that goes on and someone like dies in the warehouse, in which case, people might boycott Amazon, and now you're screwed. So you have to be able to make sure that your business is still going to be a float and not be so reliant on someone else's business. I understand it's Amazon and it's massive, and a lot of us have a theory that it's too big to fail. And that very well could be the case. But it's just not smart to basically go from having many sellers I'm aware of who had like 1020 $30 million a year Amazon businesses and then all of a sudden they get suspended and now they've got zero when in fact they could have also looked at Walmart or eBay or Wayfair or chewy or obviously the most important their own site and actually not be so screwed should that happen so that at least they have some kind of income coming in. So I actually started to develop this kind of Omni channel approach which is very different. I know like everyone knows the Omni channel approach which is standard, which is basically to make sure you're on every marketplace everywhere that you possibly can make sure that your images and your copy and all that stuff look and sound the same. That's kind of your standard omnichannel marketing with the one exclusion of doing some overarching brand overarching branding, and just letting people shop wherever they're most comfortable, right? I have a slightly different approach because I have worked with Amazon sellers for going on. Let's see is 2022 probably coming up in about eight years now if not maybe even more? Technically, my first job was 15 years ago in an E-commerce space, which is actually where I originally started with Amazon but I didn't touch it for a while. But anyway, I digress. Basically what I've seen over the years is Amazon sellers are always very, very afraid to take that jump from me Amazon to pretty much their own website, they're usually okay with like final test Walmart or Okay, let's put it on Wayfarer or something. But what they always seem to fail to remember is that all of them, while completely different marketplaces are completely, basically the same thing to a lot of consumers. And so this actually happened six years ago, seven years ago, I think seven years ago, before I was in, well, I had a period where I was in between agencies, when in the house for a while, and I was in the house at a cellar at an E-commerce company that was probably if I had to guess I think we were like, 75, maybe 80%, Amazon. And then the rest was like some other one-off stuff, obviously, the own site. And the problem was that basically, the owner that I worked with, for the time, changed his credit card for the advertising just because he had kept out it was December, and I was working there for I think three months. That's it, all I did was change his credit card. Like we're, you know, we're capping out on ads.

06:11

Billing for the credit card hasn't gone through yet. It hasn't been processed. So, chases credit card, Amazon, for some reason, thought the card was fraudulent and suspended the account. For a week, I think maybe a week and a half, I think this was the first or second week of December. So it was like prime q4 time. And I've been at this job, for now, two or three months, and I'm going great. I've been here for two or three months, I'm now going to lose my job because this business is going to close because the amount we were making off the website and other marketplaces were not enough to sustain us. So immediate. Luckily, where I work, the guy was wildly impressive, he got through the suspension pretty quickly. He's still a big influencer in the space and respects the hell out of him. But it was one of those things where I go, this is scary to be so reliant on something that can be so finicky, Amazon's done a great job over the years getting better. In fact, they just released something I want to say it was like a week or two ago, where they now for certain sellers are telling them that they have been approved to basically not be suspended for almost any reason for I think it's 72 hours, unless, unless someone speaks to them from Amazon, like they will walk them through, here's the problem, you have 72 hours to resolve it kind of thing. So they're giving them a heads-up before they're suspended. As opposed to your typical, you know, waking up one day and finding out you're suspended. So what I wanted to talk about in this podcast today, is that I have the time, and I'm just going to own the stage for a little bit here, since no one wanted to join me. We're gonna talk about diversification. And one of the things that I mentioned is that Amazon sellers are always really afraid to take that jump, right, they don't want to go from Amazon to their website, because websites can be very expensive if you do them correctly. And then marketing off Amazon is a completely different beast. It's almost a different industry in comparison to the glory, glory of Amazon ads, which is basically just start running ads. And as long as you're hitting the right keywords and your listing converts, you'll be fine. It is a lot more difficult off Amazon. However, there are some statistics that a lot of people should keep in mind, right? So if you're an eight-figure Amazon seller, you can do the math on your own if your seven figures or nine or whatever you want to do. But if you're an eight-figure Amazon seller, and you're an FBA seller, you're gonna exit probably around a two and a half to three and a half even based on some of these aggregators and stuff that, you know, some things that people publicize, yes, that can go significantly higher, it can go significantly lower. It really depends on your business. There are a lot of different variables there. But two and a half to three and a half x EBIT, right, if you're an eight-figure seller, you're an eight-figure seller, off Amazon, and you have a community build, you have a decent sized email list like you have an audience that someone else can leverage, you immediately jump to an average of a three and a half to 6x EBITA. So let's say on the high side for your Amazon business as an FBA seller, in the eight-figure range annually, you could get up to three and a half x EBIT. Uh, again, I'm sure someone else has gotten more. Please don't yell at me if I'm wrong. But if you also have a presence off Amazon, you're jumping to a 6x for the same amount of revenue. So let's say you're at the bottom of the barrel, you're at a 10x $10 million a year company, you're gonna get evaluated as you know, what, like a 30 and a half million dollar company. Whereas if you're a company that has a presence offline, you can get evaluated up to a $60 million company, which is nuts, because it depends on the size of your audience. So if you think about when someone acquires you, they basically are buying your business just kind of flat out, and on Amazon, that's like, Okay, here's my inventory. Here's my product, and here's my access to my account. You know, have at it. Good luck and then that's it. Yes, I'm sure you have processes someplace, and yes, I'm sure there's maybe a good-sized product line or however that is set up. But that's kind of the end of it. And that's all they get. Whereas if you actually start developing a brand of Amazon, you've now just not only got your product and your sales and the standard stuff, but you've developed an asset, you've developed an audience, you could be sold to a company that might not really have that much of an interest in selling your product, but they really want to access your community, because it will help them and their current business grow substantially. So there's a big, big reason outside of just diversifying because you might get suspended randomly, it's actually because you can make significantly more money when you go to the exit. Almost every ecommerce seller, I speak two exits, at one point, many of us choose not to, and it's more of just like, I'm gonna hand this down to my kids, in which case, this might not be for you. But in other cases, it very well could be, either way, even if you're going to hand it down to someone and you're going to make it like kind of a family thing, I still suggest doing everything you can to make sure it's a big enough company for that to sustain grandkids and great grandkids, etc. But so let's get into kind of what my approach is, from going from solely an Amazon seller to going to starting a more of an omni channel presence. And I mentioned that big jump, right like that big jump of building a website, storing all that marketing is expensive, and it can be a lot of testing. And a lot of times, you know, our agency is solely focused on I don't wanna say solely focused, but we're very focused on developing omni channel approaches, and helping Amazon sellers diversify into other areas. And there are so many times where, basically, we try not to convince someone to do it, obviously, we're a little biased. So I always make that clear. But that jump can be scary. And it can be expensive, not even from a management fee perspective, literally just from like a, hey, you're gonna have to advertise as you've never advertised before. I don't care that you're doing seven or eight figures on Amazon if you're doing if you all of a sudden build a website and then launch like $1,000 a month in advertising. And you're sitting there going, why aren't we making any money, that you're just blind to the fact that it's a completely different beast, but what you're actually trying to do is the head of your beast as Amazon, you're trying to develop this website into actually being the head of your beast, and I'm gonna explain how I kind of get into this. So let's kind of get into actually that now. So the big problem, super expensive. So how do you ease into this? Right? That's, that's always the big question is how do you kind of like slowly test things without taking this giant jump so that you can justify it. So chances are, if you're a seven or eight-figure seller, you've already got a very beautiful Amazon storefront, right? So this is the very first thing you want to do. If you don't have one, get your brand registered, and go get a storefront. And I know, for a lot of listeners, this is very elementary, this is standard stuff, but bear with me, I'm gonna explain in a minute, you want to have a very nice Amazon storefront, and you kind of want to design it, where it looks a little bit like how you would want your website to look. And the main reason there is that you're gonna want to basically prove the structure of how you're showcasing your products. Within your storefront, you're gonna want to make sure that you have the ability for them to be able to purchase directly from the storefront; it's usually pretty rare for people to do that because there's not enough information on the storefront for, like, if you just have the product grid, like they're gonna want to see the extra images, they're gonna want, see your bullet points, your Hate Plus, and all that fun stuff. But it is a nice way to see like, okay, they do have the ability to just convert straight from the storefront, right? So basically, you've built a website on Amazon, kind of in layman's terms, but that's really what you did, right? The other thing you're gonna want to do next step is also very elementary. Again, stay with me, you're gonna want to build out sponsor brand ads, sending people directly to your storefront. The goal here is to drive traffic to your storefront from Amazon to prove that your storefront can convert. Now I know in sponsored brand ads you have you know, in the standard ones, you have your kind of like custom image, which is typically your logo, a little bit of copy, and then you usually have like three products. So if they click on the product, it's going to take them straight to the product, you don't really know if they went to the storefront or not. And it's just going to have to be a judgment call for the most part unless you do something around more like the sponsor brand like videos etc. But either way, the goal being drive traffic to the storefront from Amazon to see if you can get the storefront to convert. Once you've got that storefront to convert, you've now kind of been able to prove like okay, something that's gonna look like my website can convert it has the ability from an audience that I'm already leveraging right? In fact, there's a good chance that if your seven or eight figures sell your party already doing this, your next step is there are a few different ways you can approach this you're gonna want to test driving off Amazon traffic to Amazon don't build a landing page yet don't build a website we're skipping over all that we're gonna go straight to let's just play around with some of Amazon advertising. So this depends on your brand. Whether you want to go with Google ads or Facebook ads or tick-tock or something like that. Have you ever product that everyone is very aware exists, it may be not your specific brand, but like your product specifically, they know it exists. And it's not incredibly crowded market

15:15

trying to think of wireless keyboards, let's go with that I just have Keyser Soze in this thing. So let's go with wireless keyboards, it's not an incredibly crowded market. But it's enough that you could probably run some ads on it. But let's also say that maybe you have something that no one knows exists. And it requires a little bit more consumer education, that's going to be more your social media side because you're going to want to showcase the product, it might be a visual product, or it might be something that you're using to explain how it works like, that's where you want to go more social because you can leverage your creative. Either way, you're either gonna want to go into the backend, your storefront, and you're gonna want to do, there's a custom source code in the back end, which basically is like Amazon's UTM is kind of the nice way to look at that. There's also your Amazon Associates Program slash-like affiliate program, however, you want to look at that, where you can basically use that link to drive traffic straight to your listings. The problem is that you're sending the traffic to your listings, not your storefront. And that kind of, it just doesn't really help the point. But it could still work. But basically, what we're trying to do is you're going to start running traffic from off Amazon to Amazon to see, can you get them off Amazon traffic to convert on Amazon, if you do it within like Facebook ads, you can actually, you can narrow your audience to people that also have an interest in Amazon. So you're maybe just solely focused on people that are that, you know, shop on Amazon, but pretty much everyone in their mother does. So you're probably fine to spray and pray. But if you're sending the traffic to the store, from off Amazon, you're basically going to try and find out now if that traffic going to convert, you can check your source code if you do the Amazon affiliates or associates program, whichever, you can check it there. But really, what we're trying to do is, is there an audience off Amazon that I can still get to convert? It just so happens that they're converting to Amazon for now. But now I just want to see, okay, there's Google Ads worked or Facebook ads worked. To a certain extent, it may not be perfect, because Google ads, specifically, even though your URL is gonna say Amazon, people don't always know they're going to Amazon. So you might see, like, maybe not the best conversion rate, and you might not get the immediate ROI that you want. But you just want to prove that there's enough, like, there's a glimmer of hope there. On social, you can usually say within the copy or within the video, like, hey, you know, this, this is an Amazon promo or something like that. And then it's a little bit more clear. But either way, the goal is how I get off Amazon traffic to convert. This is kind of where the next step comes in. That's, that's a little bit interesting. The first thing I think about is creating a landing page for your product or your entire product line. This is where it gets a little interesting because on a traditional landing page, you typically only want to have like one offer on it, or something very clear where it's like a very quick decision, either you want it or you don't if leave sort of thing. It could be a category, or it could just be a specific product; it kind of depends on your brand. But my suggestion is you build out a landing page, and you have a button on there that says available on Amazon, nothing else. And you let them click that button, and they go to Amazon to purchase. In that button is where you want to put your source code or your affiliate link, whichever one you choose to be able to track like, Okay, how many people actually converted for the traffic I sent, excuse me to this landing page. So with the landing page, when you're sending traffic to the landing page, you have that button. The first thing I suggest doing is on that button. If you're doing Google ads, or you're doing Facebook ads, or whatever, use your Google Tag Manager or however you want to do this, and put a custom event on that button so that you can not only track but count how many people clicked that button. If you're using your source code, you're using your associates program, or however you map that out, you can then see like, okay, X amount of people clicked this button, X amount actually converted and you'll understand what your conversion rate is. So that's going to be really nice to know. It's going to be great for you to kind of get an understanding of where things are at. But that data is actually going to come into play a little bit later on. And I'll explain. So we built the landing page, and it's got your app available on the Amazon button right? The next thing you want to do is after you've kind of proven out like okay, I can drive traffic to this landing page and get people to convert on Amazon. Now what you want to do is on that landing page, add a Buy Now button, and give them the opportunity to purchase on the website. My suggestion is just to go ahead and get Shopify the bottom tiers I think it's like 50 bucks a month or something like that. It's totally worth it. That way, you can easily introduce a checkout option. Give people the option to check out on the landing page. This is probably a good time to implement a few other bells and whistles like if your brand, you know allows for discounts and things like that. Maybe you do like Hey, first-time customers get X percent off or something like that. But either way, you're gonna Leave the available on Amazon button. Now what you're going to do is track all the traffic that I sent to that landing page, how many people clicked that Amazon button, and how many people actually purchased. Now you can go through this funnel, okay, how many people clicked the Amazon button, and then how many people actually converted on Amazon and or how many people added to the cart, or added went straight to checkout but didn't convert. So now your kind of see, where that falls off is for Amazon versus your web versus this landing page. My suggestion is either A, you leave it that way for a while, and you start racking in cash. That's kind of when I started suggesting, like, Hey, we should probably look at social or something along those lines, start building that community, and doing what you can to get as much revenue as you can that's justifiable through that landing page specifically, that's essentially like putting a budget aside to invest in what you should do next, which is your website, which I'll get to in a second. But basically, now you're going to look at social, depending on your product line, you're gonna look at social, or you're gonna look at Google, want to hone that in and just in my opinion, if you're kind of like bootstrapping this approach, just let the cash rake, rake in, count out like, okay, you know, we've made X amount from this landing page. That's basically what your website is going to cost. Now, take that budget that you made from Amazon, and basically create your website from there. There are some nuances with the website that I'm gonna touch on. But I do want to mention something real quick. I actually did a talk about this at a conference over the summer. And someone came up to me after the show, and they're like, hey, really cool idea. It'll never work. And I go, Okay, super nice to meet you. And basically, the person's argument was driving traffic to an Amazon listing from off, Amazon is going to increase the traffic, which if they don't convert, is going to end up reducing your conversion rate, which will actually hurt your BSR and you'll start to fall. First of all, I fucking hate BSR. Stop giving me the BSR argument. The BSR thing is nice. To me, it's a bit of a vanity metric, depending on your product line. If you're in the BSR you're tracking is a certain category. And that category is extremely specific, like, hey, the wireless keyboard thing, okay, I get it, that's a good point, you need to have a higher BSR ranking. But if you're like selling shirts, and you're like, Oh, my BSR fell for T-shirts. But yeah, but T-shirts are basically up to the consumer to decide whether they like them or not. It may not have to do with fabric, it may not have to do with reviews, it may not have to size, it may not have to do with any of the functionality. They might be like, I don't like the color. You can't do anything about that. That's just that's how that works. And that's the pros and cons of that, that industry. So BSR is not always something to go by. Outside of that, if you're driving off Amazon traffic to your listing, and they're not converting, it's hurting your conversion rate. You have a problem with either the off-Amazon audience that you're targeting or your listing isn't converting as well as it probably should. So maybe you want to test drive it to one listing, and see like, Okay, here's my current conversion rate. I will run off Amazon ads for this thing for a month. And then I'm going to look at, okay, where's my conversion rate now provided that you changed nothing else, right, the listing stayed the same, you're, you're on Amazon ads stayed the same. So if you're driving traffic off Amazon, it absolutely 100% should not hurt you in any way, shape, or form. There are theories that Amazon is trying to I saw this on LinkedIn, a couple of days ago, and someone said that Amazon is hurting people by driving traffic through Amazon. That is a bold-faced lie. I don't even know where that person got that information from Amazon released. So I've been talking about this being available on Amazon, but Amazon actually released a button. That is fuck, I can't remember what the actual button was called, I'll have to put it in the show notes. But it's basically a button that integrates with Shopify, that will allow people to go to your listing and check out there without like, it's kind of like you can check out with it's not Amazon pay. It's basically like it kind of takes them to a pseudo listing and allows them to checkout. So there's no competition, you'll have to deal with any of that.

24:14

And so that is proving like Amazon's trying to steal off Amazon traffic, they're not going to harm you for taking off Amazon traffic and sending it to them. No one's getting mad at someone sending traffic to their website, especially if the goal is for that person to convert. So lies. Anyway, I digress. So let's backtrack. You've built out this landing page. You've proven that the landing page is going to convert you built a nice little nest egg of landing page revenue, we'll call it now you build the website. This is when you go okay, here comes the jump. Let's start doing this but think about where we're at. At this point. You've proven that off-Amazon traffic will work there's a good chance that depending on your product line, you've already started to build a bit of a social following. Driving all the traffic, just the land page, you've now got this data of everyone who has clicked that Amazon button. And you've probably started to develop a bit of an email list, too since you've now gotten some people to purchase through his landing page. So once you create this website, you now have all of this data to work with. So the first thing that I would suggest doing once you build this website is, one, I'm a fan of leaving the available on Amazon button. I say leave it for as long as you feel fit until the site's kind of in a good spot and then start a B testing to get rid of it. However, there are I met someone with the Amazon Associates Program at a conference last in dis in September, I think it was. And he was he had this statistic, and I should have written it down. But he said he's like ignore the concept of Amazon. Let's say you've added an available on Walmart button or eBay or wherever else you're selling. So let's say you add any of them. There are statistics that the conversion rate on your product page will improve just by having those there. The reason is that the average consumer has no idea how this industry works. They want to buy the product. So they're seeing this and they're going, Oh, these people are everywhere; they must be a great company that Walmart and Amazon and eBay would allow them to be on their platform. The average consumer has no idea that there are other people selling on Amazon, they actually think a lot of people think that it's just Amazon selling a ton of products that they have; people have started to learn a little bit differently now that time goes on. But either way, having those buttons on there can increase the conversion rate of the product page on your website. So I'm always a fan of saying, hey, just give the customer what they want. Let them shop where they're most comfortable. Revenue is what it is. Yes, you're gonna lose some of your margin on Amazon. But you could obviously do an AB test to get rid of those buttons. But let's say we leave the buttons. Let's say you have one now that's on your product page you buy now, but then you have Amazon available on Amazon available or Walmart available on Wayfarer, wherever and you start driving traffic well, on your landing page if you remember I mentioned putting the conversion code on the Amazon button. And then, obviously, you've developed your own data from people checking out the website. Once you launch this new site, you now have a social media following that's probably tolerable. You have some data from people that have visited your landing page. So you have website visitors, you have data behind people that clicked on that available and Amazon button, and you've developed probably some decent-sized email list. You have this entire audience now that you can then launch this new website and do a giant promotion if you want to go that direction. Or you can just do a big announcement that you've launched a new website. And you can now email your email list. You can let your social media followers know you can run ads to everyone that has visited your website, click on that Amazon button, is even in your email list, or has engaged with you on social media. You now have a warm audience to announce your new website and make it a big ordeal. But basically, then at that point, you keep all your bells and whistles on they're like hey, upsell opportunities by this get free shipping, you know pop-ups for the first time purchasers all that fun stuff to try to keep them on the site because your margins better there. But I often find that sellers will give all these discounts to try to keep the data on their website and get the person to convert when in reality, you could still get the data and let them go to Amazon. And to be honest, what you lose in margin on Amazon's not too different, give or take, depending on the product on what the margin is that you would lose off Amazon. So I digress. But just as a quick recap here, we proved that your Amazon storefront worked, we proved that off Amazon traffic would convert on your storefront, we then proved that off Amazon traffic would convert on a landing page that's going to Amazon. We then proved that off Amazon traffic would convert on this landing page on landing page and not on Amazon. We gathered all this cash up from proving that off-Amazon traffic worked. And then, we built this website. And now in what should probably take you about, I'm gonna say over promise under a little over nine to 12 months to really do that nice and slow and prove out the budget and get that done. What that does is that now puts you on track to basically double what your potential exit is for your ecommerce business. That was once just an Amazon business. Now it's a full-fledged e-commerce business with an audience and you're no longer reliant on or scared that Amazon might shut down at any minute. Don't get me wrong. There are a lot of sellers we work with where even after going through this full approach, most of their sales come from Amazon. That's 100% that's life. That is what it is. There are ways to get traffic from off From Amazon to your website. I will not get into that because too many people get frustrated with me when I talk about that. But that basically will allow that whole process right there will allow you to a B test the entire way to eventually, within about a year, doubling what you will probably be able to exit four, give or take, for your business. That's the approach. If you have holes in it and don't like it, have at it. Let's debate it's my favorite thing to do. You can comment on wherever you're watching this episode or wherever you're listening. Although I guess podcast platforms don't really have to comment, but go over to our YouTube channel. Just shoot me an email at Andrew@BlueTuskr.com that's BLUETUSK. I'm more than happy to debate with you on how it would work out wouldn't or answer any questions you might have. This was a fun episode. I should do these now and then. But per usual, rate review, subscribe. All that fun stuff. We're on pretty much every podcast platform you can think of. We're on YouTube, as I mentioned, if you're not watching my beautiful face right now, or you can hover over theecommshow.com And you can see all of our past episodes with all of our awesome guests. Not necessarily this person who stood me up. I'm not mad at them here, Madison. appreciate y'all joining me

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