HOW TO FIND SUCCESS FROM PRIVATE LABELING TO AMAZON WHOLESALE AND CONSULTING - AMAZONLIT | EP. #37

June 08, 2022 | Author: Andrew Maff
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On this 37th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Eric Castellano, the CEO of AmazonLit, a Top 50 Amazon business in the US and world-renowned Amazon Wholesale consulting company that continues to help thousands of Amazon business owners grow their wholesale business quickly and efficiently.

 

With Eric’s 8 years of experience in his own wholesale business, he now ships over 3 Million orders through FBA annually. Listen to this episode with Eric as he shares his expertise in building a massive 8-figure business from Amazon wholesale to private labeling and consulting–from finding viable products to marketing/advertising, managing distributors, tech stacks, and a whole lot more.

Tune in and enjoy today's E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE! 



Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode? Email: hello@theecommshow.com

 

 


 

 

 

How to Find Success From Private Labeling To Amazon Wholesale And Consulting

 

Andrew Maff and Eric Castellano

CONNECT WITH OUR HOST: AndrewMaff.com  |  Twitter: @AndrewMaff | LinkedIn: @AndrewMaff

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Eric Castellano

 

Eric Castellano is the CEO of Amazoznlit a top 50 Amazon business in the US and world-renowned Amazon Wholesale consulting company that continues to help thousands of Amazon business owners grow their wholesale business quickly and efficiently. H

 

Eric's Amazon Wholesale mentoring and training program EsellerRI was created by leveraging his 8 years of experience operating his own wholesale business that now ships over 3 Million orders through FBA annually. His systems-focused approach allows Amazon wholesale businesses at all levels to grow sales while focusing on the bottom line all while building out internal and external teams and SOP's.

Transcript:

00:02

It's all about the operational tactics and standpoint because if you don't have that then it's very confusing and your business and the business that doesn't have that are losing a lot of money.

 

00:13

Hey everyone listen to Nezar Akeel for Max Pro,

 

00:18

I am Linda and I'm Paul and we're Love and Pebble. Hi this is Lopa Van Der Mersch from RASA you're listening to and you're listening and you are listening to the show

 

00:33

Welcome to The E-Comm Show, presented by BlueTuskr, the number one place to hear the inside scoop from other e-commerce experts. They share their secrets about how they scaled their business and are now living the dream. Now, here's your host, Andrew Maff.

 

00:52

Hello, everyone, and welcome to another episode of The E-Comm Show. I'm your host, Andrew Maff and today I am joined by the illustrious Eric Castellano, Eric, how are you doing right for a good show.

 

01:02

Yeah, absolutely. Andrew, appreciate you having me.

 

01:05

Super excited to have you on the show. Obviously, you are with Amazon lit. I, we've had tons of E-commerce sellers on the show you are one of the first that we could probably comfortably say, is very well known in the space, you're all over the place. 10s of 1000s of Instagram followers all focused on Amazon, you have 1000s of YouTube like you're all over the place. So we can comfortably say you're a bit of an influencer in the Amazon space. I would love to obviously give you a minute here and tell everyone a little bit about your background, and how you got where you are. And then we'll dive into all that Amazon drama that's always fun to talk about.

 

01:44

Yeah, absolutely. So my name is Eric Castile, and I've been selling on Amazon for about a decade now. We started in 2013. And in the beginning, it was the way most people started doing this doing retail arbitrage and online arbitrage and just kind of flipping these products. And I realized immediately that it's a lot of work in order to scale a business that way. So we kind of looked for a space we could get into that would allow for more growth. And that space happened to be Amazon wholesale. So when we started doing Amazon wholesale, we just took it and run with it. At the time I was in college construction management I was studying to be and you know, I was working part-time jobs, building homes and decks, and doing renovations on people's homes. And I love that type of stuff. I still do a lot of it today. But it wasn't it just wasn't generating the money I needed to make. So I went all in on Amazon, you know, I stopped everything else and just fully focused on Amazon.

 

02:43

So was there any type of specific product line you stuck to? Or was it more of the product research? What's selling what's doing well, and then just sourcing that and moving on from there?

 

02:54

Yeah, so initially, it was anything we could find at the big club stores like Costco, PJ, Sam's Club, anything that we can find either coupon or discounted or at a reasonable price where you can make some money. So mainly, you know, beauty, health products, and grocery, which are still the categories we stick to today.

 

03:13

Yeah. So primarily, those are very competitive spaces. And with the approach that you're taking, if you're going to big box stores, and basically just reselling it from there, that margins are not massive. So are you it's obviously a volume game. So what's, what are some of your secrets? What's the approach that you typically take? Because obviously, I know we'll get into the fact that you have Amazon lit, you have an entire aspect of your business now where you're showing sellers or people who want to be Amazon sellers how to do this. So I'm positive that you've narrowed this down to a pretty solid process.

 

03:48

Yeah, absolutely. So early on, you're absolutely right, Andrew, early on, our margins were very low, because we were doing those clubs, store purchases, and retail store purchases. And we found that when we made the transition to wholesale, we were able to build relationships with these companies, and capitalize on getting huge discounts, sometimes up to 25% off of wholesale pricing. So now we're even getting a cheaper than the retail store selling it less 25% on some of them. So it creates a lot of opportunities. So it's really for us. What allowed us to scale was the relationships with the distributors that we do business with. It's all about the relationships because if you have the relationship, they're gonna give you a better price and they're gonna give you the next person.

 

04:33

Yeah. So are your tactics in terms of getting products out there starting to sell and is it heavily the on the advertising side? I assume?

 

04:42

No, no, we don't do we spend very minimal on advertising we spend about $10,000 a month at about a 5% A cos. So our goal is just to find products that people trust already like Revlon Head and Shoulders Old Spice, Mitchum, and deodorant. You know, people products that people have been using for decades. They don't need to see an ad. They're gonna buy it already.

 

05:04

Yeah. So you're basically catering off of or I should say you're leveraging pre-existing brand awareness and just kind of going after that. So the advertising side really is kind of pointless, because you're going to show up organically pretty high up there regardless.

 

05:20

Yeah, absolutely. There are definitely some skews that we got to pump some advertising spending into. But I'm comfortable doing that because the rest of the business pretty much sells itself.

 

05:29

Yeah. So what made you I don't want to say, pivot, but what made you kind of expand into Amazon lit and start to show people your secrets?

 

05:41

Yeah, yeah, definitely. It definitely wasn't a pivot. I think it was more. Well, I guess it was a pivot, right. But we still operate, you know, a massive Amazon business. So really, what happened was, that it was 2018. I was in this office with my business partner, Sebastian. And I saw the first course FBA course ad ever that I've ever seen in my entire life, and I got so excited, I bought it immediately. It was $3,000. I'm not gonna say who was from. But I was just so excited that other people were talking about this because, at the time, there was no Instagram fake, nobody talked about FBA, you know, six, seven years ago. So I bought it and within about five minutes of watching it, I found like five or six things that were completely inaccurate, and I was very disappointed. You know, I was very disappointed. And that night, Sebastian, I, we looked at each other, and we said, we're gonna build the world's best Amazon FBA program and push it out to the community. And we're like, what are we going to call it, we threw some names around and came up with Amazon lit. And it's been like that ever since.

 

06:45

So what is the concept of taking courses and going in that whole approach and convincing people to sign up for it, there are so many people out there that do stuff like this now, and obviously, you've done a fantastic job of standing out from everyone else, because you can tell by the following you have and the results that you've been able to drive. But even from the course alone, that you start to develop, what is it that you did that's kind of showcasing like, here's why all those other courses are more or less Bs, and you want to check out ours?

 

07:19

Yeah, well, I really think the proof of concept, you know, it's not just like, it's not like I used to sell on Amazon, or one time in my life I sold on Amazon, like, like, I still today operate. One of the largest wholesale Amazon businesses in the world, you know, we're top 50, Amazon sellers. So like, that proof alone says a lot. But I think what really separates us is we provide weekly coaching with our group that I and myself and Sebastian are on every single call, you know, so you're not just getting a course and saying you're figuring this out, you're getting guided through the course and guided through the program by Amazon professionals. So it's completely different than what most people are offering.

 

08:00

So, so let's kind of get into it a little bit of opinionated stuff here. Yeah. So. So there, there's, you know, there are theories around obviously, since, I mean, as of recording of this, it's, it's middle of May, I think it was a, I want to say it was in February when Amazon increase their price. Their cost, again, I think was another 5% hike or something like that. And obviously, Amazon's consistently increasing pricing, obviously, with inflation and everything. So it was everyone else. But you know, Amazon in any marketplace really consistently becomes more and more expensive. And you get a lot of sellers that are doing everything they can to kind of diversify and things like that. And I know that you know, we spoke earlier, it's 90% of your businesses through Amazon 10%. You're still doing private label elsewhere. But what are your thoughts on where this is going to go? What's going to happen if you start getting priced out of Amazon?

 

08:55

Yeah. So, my honest opinion, this is a great question, Andrew, I love these thought-provoking questions. So my honest opinion is what we do as a business with Amazon wholesale, the whole bundling of items, kitting items, creating multi-packs and variety packs, Amazon doesn't want to get their hands in that. And I don't think they'll ever want to get their hands in that. It's just too laborious for them. So it opens up an opportunity for people like me and you and other people listening to really do that for them. So I don't think that's going anywhere. But the shift I do see happening in the next two to five years is a lot more of the smaller niche brands that we're seeing pop up on Amazon, they're going to do one of two things. They're going to start selling the products themselves or they're going to partner with reputable third-party sellers like myself and some of these other bigger guys and girls out there and have them manage the brand for them as opposed to having seven to 10 sellers just fight to the bottom.

 

09:53

Yeah. Are you referring to basically a third-party company managing it for them? Are you referring more to like somebody As aggregators like through SEO, and all those guys out there that are just gobbling up everyone that they can find

 

10:05

no, the first option, is just a third-party seller managing everything for them. So, someone who still wants to own their business, they're not ready to sell. You know, a lot of people come to us, they look for us to sell their products, because they went to Walmart, or they went to Kroger and Kroger said, Hey, you don't have any Amazon sales, I can't put your product on my shelf until you prove that you're selling, you know, a couple 1000 units a month on Amazon. Because if you're not doing that the customers don't want it. You know, so a lot of companies are like, Okay, I need a third party seller, to at least do what I can't do, because I don't understand how to do it, sell these products advertised for him, fulfill them deal with customer returns, and just deal with the whole, you know, an orchestrated process that needs to happen to get the products to the end consumer.

 

10:52

In these cases, when you're primarily wholesaling, you do own the listing.

 

10:57

We do not own the listing, we do create listings that we own, it's called wholesale bundling, there's definitely a method to do that. But 90% of our skews are skewed that we do not own the listing for.

 

11:10

And so it's more or less the race to the bottom to own the buy box. Correct? Yeah. So what happens if I mean, I understand, you know, we spoke earlier about you kind of leveraging these pre-existing brand names, and there's natural search volume for those regardless. But what do you do when you come across, let's say, you know, your, your traditional listing optimization issues of their titles, garbage bullet points are like horribly done, if they're there, there's one picture like they're not, you know, there's kind of two different approaches that I've always seen on Amazon, which is the, you know, pump out a ton of volume and hop in a Buy Box and make your money and get in and you have like the brand building side where you got to put a lot of work and to design and developing a storefront and all that stuff. So it's, you know, it's kind of two different worlds. But what happens when you come across a listing, that's just kind of be and you're like, I got the product, but I just can't get them to optimize this the way it should be?

 

12:07

Yeah, so the first, the first step would definitely be attempting to edit it yourself. Sometimes a lot of these listings, they're not connected to any owner, because they were created so long ago. So you can go in and update pictures and bullet points. But if that's not the case, and I see a phenomenal product that has potential, but the listing is trash, I'll reach out to the brand and let them know like, Hey, listen, let's partner up, you know, I can, I can create your brand registry, I'll create your storefront, I'll create enhanced brand content, I'll even throw ads at it for the first two or three months to prove myself. And then once the business is growing, I'd like to put that ad spend on you. And you just continue to provide me with the best pricing and I'll take care of everything else.

 

12:49

How often does that either get accepted or denied?

 

12:53

Yeah, so accepted. I would say probably 20% of the people we reach out to are actually open to doing that. The other 80% they're not open today. But that doesn't mean a no today is an indefinite no just means no. Today, I'll reach back out in 30 days, 90 days, and 180 days and keep following up with them.

 

13:13

Yeah. What about other marketplaces Have you ventured into trying out Walmart and even at Wayfarer, depending on whatever it is, he got he had,

 

13:21

we've done a lot of Walmart, a lot of eBay. You know, I've done some Facebook marketplace and offer up. I just found we essentially cut out all that other stuff. Because for right now for our business the past two years and continuing FBA wholesale for us has been so lucrative ly profitable, that we don't want to allocate any of our time anywhere

 

13:44

else. Yeah. So you're solely on Amazon, you don't have any other aspects off the platform right now.

 

13:52

Yeah, just Amazon.

 

13:55

Interesting. And is there any, so you do have your own private label? Correct?

 

14:01

Yeah, we have about six different private label brands.

 

14:04

So have you ever considered going into the aggregator business? And you know, because there's countless of them? Now I can think of how many there are. But like, Have you thought about now that you're private labeling more starting to look into these other brands that are private labeling, doing decent on Amazon starting to acquire?

 

14:23

You know what, it's something I haven't considered really just due to time. But absolutely, that's not out of the question. It's definitely something we will get into in the future. 100% Yeah.

 

14:33

What's your theory on those aggregators? I think people love them. Some hate them.

 

14:37

Yeah. Listen, I don't really have an opinion on them. I think they're doing what they need to do. Like people want to sell their brands, and those people want to buy them. So they're making it happen, you know, they're getting the money together, and they're making it happen. So I think it's great, especially for regular Joe or Stacey, who literally built a private label company out of their basement and sells it for seven figures two years later. It's like so Amazing that that can happen. So I love that aspect of it. And also, I just read an article that Scott Needham shared, or maybe Derek DeMaio, one them share, but the aggregator space is like dropped 60% or 70%, just in the past couple of months, which is mind-blowing to

 

15:16

  1. Yeah. As of what's today's Thursday? I think it was last week. Actually, no, I know, it was last week, I think was last Tuesday through ASIO. ended up cutting, I think it was like 25% of their staff. Yeah, there was a saw a bunch of people on LinkedIn, and all that fun stuff was living and people trying to help them out and find new jobs. So all of a sudden, e-Commerce marketers got slammed with a ton of people that are, I assume, amazing at what they do. And so they're up for grabs right now. Yeah. What's What are your thoughts on you know, e-commerce? Has I don't know, the number off the top of my head, I should have it open. But it's the actual growth of it has slowed down, in my theory is obviously post COVID. We're not Yeah, it's not what it was. We obviously sped things up really fast. But do you first see E-commerce continue to slow down and you think it's going to kind of pick back up and start to grow again?

 

16:11

No, it's definitely going to continue to pick back up and grow again, you know, just watching the trends over the past 10 years being in the industry. Like it's had slow points where it goes down for a couple of months, but always at the end of the year. The data represents that it's increasing, just more people are shopping online out of convenience, mostly because it's super convenient to shop online. And then it's just super easy, you know?

 

16:36

Yeah. How are you? So, you know, with Amazon lit, you mentioned, you have everyone that gets to join in on these different coaching calls and things like that. I imagine you correct me if I'm wrong, but a lot of the questions right now are on supply chain issues, inflation, and Amazon pricing increasing, and like right now, it does kind of feel like the world is caving in on a lot of people there. Everyone's in that initial panic, as you know, the markets start to take a turn. What are you advising people to do during this time?

 

17:08

Yeah. So wholesale specific businesses, I'm advising them to reach out to more vendors and suppliers, the best way to combat supply chain issues is to diversify the opportunities that you're able to purchase products from, you know, so instead of having access to 10 vendors, if you make it 50, vendors, the chances of you running out of products become much lower. So I encourage people to not only reach out through email and phone calls but also go to trade shows. There are trade shows all over the country Fancy Food Show in Manhattan next week. sweets and snacks and Chicago Expo East Expo West ASD, there are so many trade shows where you can go build relationships in person. So supply chain doesn't really affect us where we are. But I know for a lot of the newer guys and girls, it's affecting them greatly.

 

17:54

Yeah. You mentioned earlier within, I guess too to point of those trade shows you a beauty grocery and there was a third I'm sorry, it was the third.

 

18:04

It was health, personal care, beauty grocery, and over. Yeah.

 

18:08

So why those categories.

 

18:11

I just feel like their search volume on Amazon. Like when you look at ranks on Amazon and you analyze the rank for let's say, baby or patio and outdoor versus grocery or health and beauty, the product and baby need to be ranked much, much lower for it to get the same value, let's say a product and babies ranked 1000. The equivalent sales in grocery would be a product rank of 10,000. You know, so that means the catalogs in those in those categories are much larger. And the skews that are ranked well are selling much faster. So it just creates a lot of opportunities to get high volume sales consistently on a wide variety of skews.

 

18:51

And now that I think about it based on every category you just said it sounds to me like almost everything is consumable, so you're pretty much-getting repeat purchasers. Yeah. Whereas in baby sometimes you buy a stroller you buy at once. You don't need it again.

 

19:04

Yeah, yeah, absolutely. Some of our non-consumable products are usually more expensive, you know, we sell a lot of like, pool heaters and we even sell like chicken coop doors, like crazy things that you'd never think of. But you're right, we might only sell 20 of those a month you know, but a to pack a head and shoulder shampoo. We're selling 500 a month so it's it weighs out evenly at the end of the day.

 

19:28

What's your tech stack looking like? Have you got all these rankings set up? You clearly have probably hammered out your top pieces of software that usually suggest so what do you guys usually go for there?

 

19:41

Yeah, yeah. So we actually it's funny talking about tech because we have five in-house web developers who are always you know, creating new programs and protocols and calls to all these different software's because my experience is I use three software's I use Keepa I use AZ insight, and I use UPC scraper like scan unlimited or our own source, correct those three software's are really all you need for Amazon wholesale. But the issue is when you start to scale, you have issues with inventory management and your warehouse, you know, so it's like, how do you deal with that? There's no out-of-the-box software to do that. So what we did was we hired web developers in-house to kind of build the systems for us, and also to create processes where they can talk to each other because there's no out-of-the-box software that really helps wholesale sellers like us.

 

20:31

Yeah. That sounds like that's probably your next business venture. Right?

 

20:36

Yeah, yeah. 100%, the next business venture will be scaling outsource correctly too, you know, a couple 1000 unique users, and then selling it because my honest opinion, not just because we created it, but it's the best UPC software in the market. 100%.

 

20:51

So what's your end game for the business as a whole? Is it to eventually sell?

 

20:56

Yeah, yeah, we would, we would love to sell, you know, we got a pretty hefty offer. Right before COVID started, I'm so grateful we didn't take it. Because immediately after COVID, our business tripled. So it's like, you know, we could have got out then, but we were ready to and it worked out perfectly. So yeah, the goal would be, you know, a couple of years down the line five, six years down the line to make a hefty exit. But right now, I love it so much. And we're making so much great money, and it's helping, you know, our consulting business. We're building software around it. So an exit in the next couple of years. We're not making that happen.

 

21:33

Yeah, you're still a young guy. So got a lot of time to keep growing it too, anyway. Yeah, yeah. What uh, so when you're someone signs up, Amazon let you kind of go through the whole coaching side, do you usually like to talk to them about what their exit strategy is? Do you expect them to have one before they get started? What's your thought process behind that?

 

21:54

You know what, most people when they're, most people who join our program or get started on selling on Amazon, they're not thinking about an exit strategy. They're just trying to make an extra $5,000 a month, you know, and really, when it comes to wholesale, it's completely different than a private label, you could build the company to seven figures, and someone might want to buy it for you from you, you know, but wholesale, people aren't buying seven figure wholesale businesses, they're buying eight and nine-figure wholesale businesses, and they're looking more for the systems that were built and the connections that come with it, you know, they're not just looking to take over your company without having the proper technique to manage it, and also the relationships to continue to grow it.

 

22:38

It's a very interesting point, I never thought of it that way. Yeah, that does make a lot of sense. Because, you know, I talk with private label sellers all the time, and you have a bunch of different ones, you have the ones that kind of like are really focused off Amazon and have Amazon is kind of a secondary, then you have the other side of things where you have the people that are so hell-bent on Amazon, and they spend the day in and day out, tweaking a little word here, and they're expecting it to make some big difference. And then they get upset when it doesn't like the little black hat, guys, it'll run ads, and but they'll change the search URL, just kind of change. They'll start incorporating many chats because it's great. And then used to have the Review Guys, and it's all a nightmare with that. But I guess with Wholesale, really the breadwinner there is focusing on a good product that you know, just has the volume on Amazon that you can get involved in. Am I right?

 

23:27

Yeah. Yeah. And also, the last thing would be building out your processes within your warehouse. You know, right now below me, I have 45 employees. And it's like an orchestra everything just runs to a tee every single day. So like, if someone's going to buy my company, they're buying that, you know, because they don't have to build it. It exists already.

 

23:48

Yeah. So really, you can almost say that from a wholesale perspective you really have to be an operational genius, because the marketing is kind of already done, because you're leveraging these pre-existing brands, and brand awareness. So as long as you can operate at that kind of scale with that kind of volume. That's really all it takes to I don't wanna say that. That really belittles it. But, I mean, like, that's, that's basically what it takes to be successful in a wholesale side, right?

 

24:19

Yeah, absolutely. It's all about the operational tactics and standpoint because if you don't have that, then it's very confusing in your business and the business that doesn't have that are losing a lot of money. You know, at scale, you could be talking 10s of 1000s, if not hundreds of 1000s of dollars a year just by inefficiencies in your workplace.

 

24:39

Yeah. Pros and cons of wholesale versus going private label.

 

24:45

So private label cons would be right now shipping is crazy expensive. You know, to get a private label product off the ground figure from inception to the first sale, it could be up to six months, you know, by the time everything's active, the listing the test order, all that some pros for private label, you can exit it, you know, you don't have to build it to eight figures to make a pretty hefty exit. Also, Another con is just all the black hat tactics. You know, I don't know if you know, Derek de Mayo, but he's a good friend of mine. And he made a massive exit. And he's just We talk all the time. And he's like, Eric, I don't think I want to get back into the private label space. Because these Chinese competitors are really just doing everything to kill me right now. Yeah, you know, and it's scary. It's a scary place to get involved. But there are a lot of upsides because I know dozens of people who've made healthy six and seven-figure exits for building private label products. So I think that's the upside, the downside is just the time it takes to do it. And then a lot of times, by the time the product gets here, you know, some other competitor came in and just is crushing it. And now you're screwed. Yeah. Pros and cons for wholesale, the Pro, you can literally start selling products tomorrow. So it's very easy to get started, you can start getting your first disbursement check in a couple of weeks, and all the products are sourced domestically, a con would be there's competition. So if you're not doing your product research properly, or you don't have the proper relationship set up, you would be essentially doing a lot of work for a little bit of money. You know,

 

26:26

interesting. So I imagine a lot of this stuff is basically things that you teach within Amazon, let me correct, yeah. So I sign up for amazon. Let walk me through what that whole process is like, and how do I get it? How do I get started? What are some of the tricks? What is the benefit of signing up for this program?

 

26:49

Yeah. So first of all, nobody gets into the program without having a conversation with me first. The reason why is I'm like the gatekeeper to the community. I don't want anybody in the community who's just trying to buy a course to steal information or to bring down the community morale is super important. So I jump on a phone call, make sure you're a good fit, you're a good fit, you're locked in. The first step would be watching the course content, right? thoroughly. It's designed to be interactive. So it's not like, it's not like a movie where you watch the whole thing. And then you take action. It's like, No, you watch this module, and you do what we tell you to do. And then you move on to the next one when that step is complete. And we essentially guarantee if the people in the program do that their business will grow four to 5x. In the next 12 months, without a doubt, it's proven, right? Secondly, would be they show up to the Monday calls and they participate, you know, that we find the people who participate as questions, answer questions, they see the most growth. And the last thing would be communicating in the private channels, and helping other people by not only asking for help when you need it but also providing help when someone else needs it. So we create this atmosphere of growth and a community where we got about 650 people in there, and they're all helping each other. We're helping them it's pretty amazing.

 

28:07

Nice. That's pretty interesting. Yeah, what, um, do you have any? I imagine these may not be public, but like, Do you have any statistics behind the people that have signed up for the results they've seen in X amount of time? Or do you have like just some kind of glory story that you always tell like this one guy did this? And it was nuts. Like, what's what, what are some of the, I guess the testimonials that you get from sellers you're working with?

 

28:34

Yeah, so our success rate is very high. It's upwards of 98%. You know, we've had out of 600 people, we've maybe had two or three refunds like nobody people when they get in, they don't want to leave. But that success story that you you're referencing, I would say it's this gentleman, Ethan. Ethan. I had a conversation with him about 18 months ago. He called me one night and he's like, Hey, my dad wants to join this call because he was like, 19 at the time, his dad, he was in college, so he didn't have any money. He was making a little money on Amazon. So you know, Papa, Ethan wanted to be there. We ended up talking to ours. He joined the join the program, and this guy just hustled it out, he ground it out, you know, 18 months later, as of about two or three months ago. He's now doing $13 million a year on Amazon, which is truly mind-blowing. He joined our inner circle, which provides you know, annual access to us where we fly out to his facility. We were just in Maine a couple of weeks ago, helping them optimize it in person. So like, it's people like that, right? That just keeps moving up our value ladder, like they watched a YouTube video, they joined our course they joined our inner circle, and now their businesses are 1,000x from when we started that's what gets me excited. And that's why I continue to help as many people as I do because I love those stories, you know, and that's just one of the dozens, if not hundreds that I have.

 

29:58

That's pretty crazy. That's a use of 18 months.

 

30:02

Yeah, 18 months beaten animal.

 

30:05

That's insane. Man, that's nuts. Eric, super appreciative of having you on the show. I don't want to take up any more time. I know you're super busy. You have like billions of businesses to help run. But I'd love to give the opportunity to tell everyone where they can hear more about you and Amazon let all that fun stuff and we'll wrap it up.

 

30:22

Yeah, absolutely. Instagram, Amazon underscore live check us out as well as YouTube. And if you've got any questions, just send me a DM my messages are always open. I respond to them. So I'm more than happy to help Andrew. It's been a pleasure, my friend looks forward to doing this in the future. Appreciate your time.

 

30:39

Thanks so much. I appreciate you having a show everyone who tuned in, of course, thank you as well. Please make sure you rate review, subscribe, and all that fun stuff on whichever podcast platform you prefer. Or to YouTube and head over to Geek calm show.com to head up to watch out for the rest of our episodes. But as usual, appreciate you all tuning in. We'll see you next time. Have a good one.

 

30:58

Thank you for tuning in to The E-Comm Show head over to ecommshow.com to subscribe on your favorite podcast platform or on the BlueTuskr YouTube channel. The E-Comm Show is brought to you by blue tusker, a full-service digital marketing company specifically for E-commerce sellers looking to accelerate their growth. Go to BlueTuskr.com Now for more information. Make sure to tune in next week for another amazing episode of The E-Comm Show.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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