On the 48th episode of Marketing Interruption, your host Andrew Maff jumps back into his Amazon tech stack and talks about the 6 product research tools every Amazon seller should try before committing to one. He discusses Helium 10, SellerApp, AMZScout, Jungle Scout, IO Scout, and Unicorn Smasher.
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welcome to episode number 48 marketing interruption. I'm your host Andrew Maff tone today I'm going to talk to you about a lot of different Amazon product research tools. So we cater obviously a little bit more to the marketing side product research isn't necessarily our forte just because that tends to be how can you source it? Where How can you fulfill it what are the overall FBA fees gonna be and it turns into operations, which I don't I don't care for. But so there's a bunch of different product research tools that I've used over the years just from sellers who have had access to them or some that we have on our own. And a lot of them do almost the exact same thing. They had product research. And then they also have now all dove in into dominant didn't driven into about gotten into keyword research PBC tools, couple of them have the automated review emails, they have price tracking, they have buybox tracking, they have all these alerts, you can set up there's profitability reports, like there's a ton of different stuff that they all have. So really, there's just a race to what is going to be like the main Amazon tool that everyone uses. And then what are like the other two that are kind of offered to the side. But right now, I've narrowed it down to six that I typically look at. And yesterday I mentioned a lot of different Chrome extensions. And a lot of these have Chrome extensions as well. One of the first ones being helium 10. Helium 10 is my personal preference, I find it to be the easiest to use, they also have a lot of extra stuff to them, where as opposed to some of the others may do things very well, but they don't offer as much as helium 10 does. And at this point, Amazon is slowly becoming kind of like this area where there's going to be a platform where everyone just kind of does everything. And it's kind of like HubSpot would be for Shopify, right where you do email marketing, through social media through there, you do paid advertising and all of your automation, your sales, and everything is basically done in there. And it's starting to get to a point where there's software out there that's trying to do the same thing. And I feel like that's kind of what helium 10 is because they have product research, keyword research and PPC tools and different competitors stuff that you can do. Like there's a ton of crap in there. That is great. The next one seller app, there are also keyword research PVC tools, I have a couple sellers that use this, I have been in it, but I've never used it myself. I don't have a true judgment on it. As mZ Scout, they have a lot of keyword research stuff as well. But on a product research side, I've heard that it's good, I don't know. I know one seller that uses it. And there that's their preference. It kind of depends on how you're doing your product research, what it is you're looking for the data that you're looking for in each of these might treat the process a little bit different. So it's kind of what you're used to or what process you want to put into place. Jungle Scout is a big one, they put out a ton of great content, if you're looking to continue to learn and kind of get to know more stuff about the Amazon industry. They also have probably the best social media and everyone. So social media rep for Jungle Scout soliciting props. But they're great. They have a huge, they've been around for years, they might be the oldest one that I can remember. I O scout is another one ton of keyword research stuff behind there. I don't know anyone that uses them, but I've heard them and I've seen them in a lot. I've seen him at conferences and things like that. And then yesterday, one of my favorite ones is unicorn smasher. So unicorns matter, primarily a Chrome extension from as far as I can tell, I like it all the numbers seem to be relatively accurate, but I would suggest my my personal tech stack is unicorn smasher helium 10 and Jungle Scout offer kind of different reasons more or less and then also just so I can compare across the three of them. But that is our list for a product research tool. So as usual, I will see you all tomorrow and rate review and subscribe and see you again.