Revolutionizing the Online Fashion Industry with Personality and Style - Pretty Pieces | EP. #25

On this 25th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Nicole Banks Chief Pretty Chick in Charge at Shop Pretty Pieces, a 7-figure fashion brand offering chic and vivacious statement pieces for women who aren’t afraid to stand out. Listen to Nicole as she shares how she was able to pivot her brand during the COVID pandemic, create a community of engaged audience, and use fashion and technology to bring pretty pieces that embody comfort, utility, personality, and style. 

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Revolutionizing the Online Fashion Industry with Personality and Style

SPEAKERS

Andrew Maff and Nicole Banks

CONNECT WITH OUR HOST: AndrewMaff.com  |  Twitter: @AndrewMaff | LinkedIn: @AndrewMaff

About Nicole Banks

Nicole Banks is the Chief Pretty Chick in Charge at Shop Pretty Pieces. As a third-generation seamstress, Nicole curates statement pieces that women mix and match to define their own personal style. Nicole brings a comprehensive background in technology, data assessment, and process management as fuel to strengthen her strategy in the fashion industry. Her career in technology and management has aided her in producing a 7-figure fashion brand.

Transcript:

00:02

You know so just a few days ago I'm laying out some days I still want to give up but I know that there are people that are assigned to my journey that if I give up then they won't be able to do whatever it is that God called them to do. Everyone, Nicole B is sure she can charge a shot pretty pieces calm Hi, it's Emily Miethner of travel cat and your cat backpack. Hey, this is Tanner Leatherstein with PEGAI and you are listening to and you're listening to and you're listening.

00:35

Welcome to The E-Comm Show. Presented by BlueTuskr, the number one place to hear the inside scoop from other e-commerce experts. They share their secrets on how they scaled their business and are now living the dream. Now, here is your host, Andrew.

00:55

Hello, everyone, and welcome to another episode of The E-Comm Show. I'm your host Andrew Maff. And today I am joined by the beautiful Nicole Banks of pretty pieces. Nicole, how are you doing? Are you ready for a good show? I'm good.

01:06

How are you? And I am ready. Ready? Ready.

01:09

Great. Super excited to have you on the show. I love having apparel brands on the show. It's also it is such an interesting space. So let's, let's do the typical we'll pretend no one knows who you are. And of course, give us a little bit of background on yourself and your business. And we'll go from there. Okay, so

01:25

I'm Nicole banks. I call myself the chief pretty chick in charge a shopper two pieces.com I fashion girl third-generation seem stressed. Working in corporate ended up in the digital technology space for about 10 years. So that was accidental. And I absolutely fell in love with technology. And lo and behold, two things happened. And I ended up owning a fashion brand. And it has just been one of those things where that experience has truly been able to help me to catapult this brand from out of this spare bedroom. own home to 3300 square foot fulfillment center and warehouse space. There you go. Yeah.

02:15

Nice. So what inspired you to start the brand? Like, what's the story behind how you got it started.

02:23

So I always like to preface the backstory with it's not one of those fun stories. It's just absolutely not. So I was in a situation in corporate America where it was just, it was crazy. But like I mentioned before, I'm a third-generation seamstress. So you know, fashion is not new to me. I got married in September 2013. Six weeks later, my husband literally had to pick me up off of the bathroom floor rushed me to the hospital, had an emergency surgery that day to save my life, I had developed gangrene in my abdomen, which you know, was from a total abdominal obstruction. I had cancer a couple of years before, so it's kind of par for the course. But you know, didn't necessarily think we knew I'd have scar tissue. But we didn't think that I would be in a life or death situation. So long story short, when you are recovering from total abdominal obstruction, where you have emergency surgery, you have an injury tube in your nose. So there's really not much you can do but just lay there. And so it was in that recovery, which was about four months, four months, really, really gruesome recovery that I found myself, you know, truly praying like, okay, so corporate is so stressful, I was in the middle of managing some contract negotiations, where what I would do is I won't buy technology. So it's retrofit through, you know, some API patches into our back end to create experiences that will be presented through a GUI to our members. So super stressful type of situation. And I was like, Okay, I cannot go back into this without an exit strategy. And so pretty pieces were basically just handed to me through prayer, and just really, really trying to figure this thing out. And God kept saying, Go back to your first love. And so I'm a singer. I'm like, I can't go back to someone who wants to 30 something-year-old pop singer, and as I go back to your first love, and that is exactly what I did. He gave me the purple. He gave me the mission vision. He gave me everything in those four months of recovery. And so once I was able to truly start moving around again, I just hit the ground running. And like I said, I use the things that I've learned incorporate information technology, and I was able to start applying those things to you know, my own business built my first website, it was absolutely horrible, but I did and I have this man grind in every sense.

04:47

That's great. So what made you go into like this is basically what you are today right for pretty pizza. So like in a fashion you can go into pants and go into shoes, your socks, you can Do hats like there are so many options. So what made you choose this route.

05:04

So my body type is one of those where you wear one size on the top, one size on the bottom. But in my corporate job, I always wore suits, you know, because of work that I did with info technology, I did a lot of marketing. I did some provider relations, public relations, I was in and out of these doctor's offices in and out of these meetings with C suite level employees and VPs and things of that nature, toes always in a suit. But I would always find that my bottoms would be extremely too big for me. So that is where you get pretty pieces. So the initial concept was separate, I sold a lot of separates, I would sell you know, blouses, blazers, in my statement item would always be a pencil skirt, you know because you could always layer a pencil skirt, with a blouse with a blazer and create those really, really fun, you have formal look for the office. So that is what I set out, I sold so many so many separates, in my first maybe two years of business, and I still have some of the corporate customers that will be like, I still have this peplum blade. You know, so that was what it was in the beginning. It was like, Okay, I cell separately to coordinate these and create capsule wardrobes because I was a traveler. And I always needed these certain items in my bag that I could grab from no matter where I was and what I was doing. So that was how it started separate pieces.

06:31

Nice. So what's your focus in the company like, you know, usually it's someone does everything or you're focused on operations, you're focused on marketing, like what tends to be your core competency.

06:44

So right now I manage our tech. So I do the tech stack. I manage our website, and I'm the content creator. And I'm also the face of the model. So and I do our SMS, and I do our email marketing, I do have a marketing team now that manages my paid in some of the other marketing pieces that are currently I do social, all of our content development, anything Tech, I delay.

07:18

So you're handling a majority of the marketing and all the tech side of things, who's handling the operational side.

07:26

So I have a warehouse manager and I also have a warehouse associate. So they are there in the warehouse, they manage fulfillment, inventory, you know, those day to day, things that happen, you know, in stuff. Yeah, that back, and then I, you know, make sure the website is updated. That's actually what I've been working on this week. There are a lot of things to make sure, that don't function on the backend. Seo, I love doing SEO, I have a really creative SEO strategy. So I've been working on those things this week. And I haven't really been in the office, the team is just grinding away, we get hundreds of orders a week. So that's their thing. And I'm over here doing my thing.

08:16

Nice. So in the one of my favorite questions for people that are in the apparel space is how is it you're differentiating yourself from your competitors, like I know, in the apparel space, it's incredibly crowded. So really, the only way to stand out is to find you know your own community, develop a niche, and really start to grow from there. So how, how'd you find your niche? And how is it you're continuing to grow that?

08:41

So I'm a strong, firm believer I know like trust, even kind of hands-off with day-to-day now. But I've definitely built a community of individuals that know like and trust not only me but my brand. And I'm also a wardrobe stylist. So again, I mentioned before, I'm a third-generation seamstress so I know the ins and outs of an outfit, not just what it needs to look like on the outside. But I also understand the mechanics of putting together an outfit from the inside out. So I do that very well I curate looks, I'll take a piece that's popular. And then I'll find some classic staple piece and I do what I call a trembling. And I put those out on the internet once twice, three times a week, an individual that know like and trust me my brand, they know that they're going to be able to come to one of the pretty pieces, social pages, or they know they're going to get some email or some text message from the printing pieces bright brand with some kind of make them stand out wherever it is that they're going. So that's how I've been able to truly carve out my own lane. And this is a very very noisy space very, but I keep an engaging mix of fashion and fun. You know on All of our internet channels, and then I also have a group called a pretty posse over on Facebook. So those individuals that are a part of the pretty posse, truly are intimate with me. I am the admin in that group, I make all the posts, I talk to them, you know, like, not just about fashion, but it's called Faith, fashion and fellowship, that's the behind the group. But also we do in there, you know, we might be on, you know, some 30 Day prayer challenge, what the group, you know, or are we, on a 30 day, you know, dress yourself up the channel, it just really depends on what's happening. But yeah, that's, that's my personal space, that's the space that I've truly carved out. And that's the space where individuals really get to know the face, the brand. And then word of mouth really travels, you know, so they're like, well, the girl, that brand, you know, she's getting here talking to us about stuff, not just selling, selling, selling, she's talking to us about stuff. And so that has truly been able to give me that, that that thing, you know, because furs are able to truly be intimate with me behind the scenes, quote, unquote, imaginary walls of that group. So

11:17

I'm a huge fan of like sellers that create groups like that, I love the idea of those groups. Because there's, there's so much behind it of you know, you can, it's an exclusive group, and it feels like you can't always like, you know, you can't get in there unless you have like, you know, you've done something. And then the benefit of the business owner is just you have immediate contact with your customer base, you can, or even if you just let them talk on their own, you can see what they're talking about and start to write content around it or create new products around it. Like it's a fantastic thing that blows my mind that not enough sellers, actually leverages. And the second question is, is, how do I get in it?

11:57

Now because it's private, like, you know, somebody has to tell you, I, you know, so that's the only way you can get in there pretty classy. I'll talk about it. And, you know, when I do sometimes when I do certain things on the internet, I might talk about, like, if I'm in the stories on our Instagram, I'm might talk about it, but somebody really has to invite you in. So it kind of feels like you're a part of this exclusive thing, you know, so and a lot of times our drop our deals there first, I did this Monday madness, where I gave 60% off the entire website for 60 minutes, and I did it twice. What, right? It was the craziest thing I have ever done, ever. And it was the most successful thing I've ever done. But the first time I did it was during our 12 days of pretty Christmas. And they knew first so I'm like, Okay, y'all have a five-minute prep. Get on the website now. Because at one point, my team and I were watching it. I thought the website might like crash because it was so much traffic on the website. People were checking out at like a record. It was like, boom, boom, boom, boom, boom, we're running out of stuff, but they knew first, like 850 or 755 because it started at 8 am in there like y'all gonna get on. And then the text message went out at 759 emails went out at eight o'clock. So they knew to get on, let me load up my cart. So at eight o'clock, I can just hit checkout. So you kind of get those advanced mornings advance notices when I'm doing like a sale or our pieces sell out really quickly. They bite see it first. So it's just one of those things where somebody invites you in getting in. That's

13:49

genius. So it was a 60% off sale you did that just did you sell out of a lot of stuff.

13:57

I sold out of so much stuff. And we did it for 60 minutes, and I prepped these people the second time so the first time because we have a really engaged audience. So I didn't do a whole lot of prep, you know what I mean? Um, I just kind of like dropped it. When in the group we're about to do it. The second time I gave him a little bit of a warning because so many people missed it the first time so we did it two Mondays in December and it was equally successful. So I may do it. I don't know. I won't tell if I and people have been asking I am not saying it's one of those things where you got to find a way to stay plugged into the brand because we sell out at a regular price. Do you know what I mean? Yeah, plugged into the brand. So when it drops you know you either get a text message or an email you know we don't really even I didn't want on social like okay, Monday madness here it is, but I didn't really do a whole lot of advance warning because I was like that. So but we may do it again. But yeah, it was just 16% off for six minutes and then that was it.

15:02

Genius. So you got community groups you have content you're creating you have these flash sales. What other marketing strategies do you kind of cater towards like I know in apparel tends to lean social influencer strategy, is that kind of the same approach with you?

15:20

It is the same approach as ours. We also have a paid ad strategy. We've done influencer, we did a celebrity collection with Chrisette Michelle, last year, we're gonna do another. I haven't told anybody who we're doing it with. So we just keep people you know, is this like waiting with bated breath over here, you know, they're doing something. I don't know what it is. But you know, it's gonna be Craig crew, Gracie Gray, oh, put the words together. But um, we do send out our boxes, we just sent out our round of red PR boxes for Valentine's Day. So you know, influencers want to get on the PR list, they can drop us a DM, and then my publicist will take care of it from there. But we do have a small PR list. Yeah, we have a couple of local brand ambassadors that work with the brand. We have some really, really great bloggers that also shoot content with me here. I'm locally I have a news tanker that shoots content for me. So we really plugin. So influencer marketing as well. So we have a really, really, really good and good marketing.

16:31

And how are you finding your influencers? They find us as they go, Oh, they

16:37

find us? We get so many inquiries. But I'm, I'm intentional about a lot of things, especially at this point. In our retail journey, I'm very intentional about a lot of things. So we do you know, have a vetting process, but they basically find us a lot of times or if I'm looking for something in particular. So I will go stalk some influencers. So I am actually stalking a few right now. So I have one I have my eye on. So sometimes I'll go out and find it. But for the most part, they really find us.

17:17

Nice. So is your website The only place you're selling on? Or are you in any of the marketplaces? Are you in retail, where's your product available?

17:27

So it's only available now online, I do have my warehouse, so they can come to pick up some times I do have a pop-up experiences over at the warehouse because we still have our showroom, our show has been infiltrated with fulfillment supplies because we're just moving at such a fast pace. But we will probably end up opening another store for it, we had one. But COVID Like everything else, you know, COVID literally shut down our entire plaza. There was a braiding salon, that basically closed down one night they were braiding hair the next day, they were gone the restaurant door to us that we ate lunch at everyday clothes, barbershop closed, they reopened but they weren't close the entire plaza there was like a bridge shop next door to us closed. So our entire plaza basically closed out of business during COVID. We ended up in our warehouse so because you know, it was one of those things where we just had no idea how that thing was going to go. So we just thought it was best for us to move into a fulfillment space, but I'm toying with the idea of doing another retail store.

18:39

So prior to COVID, were you solely focused on your retail store? And now you've pivoted you know, focusing on your website? Or where was that kind of the picture the whole time?

18:51

No, it was like a 5050. So we had you know, my same warehouse manager was my store manager, then it's kind of 5050 She ran or for me, I still ran our retail back in and our you know, online, but also it was a probably an even mix. So

19:11

now that you're like fully online, and you're obviously thinking of going back into retail, what well that was a weird way to ask this question. Sorry. How did COVID Like affect the business? Because like, obviously, you lost your retail spot which is sucks but at the same time. Did you see a big old peak on your website during COVID?

19:33

Big we had to re-think the strategy we had to rethink our fulfillment processes. You know, we had to rethink a lot of things because for the first time we filled up an entire mail wagon the mail lady came to pick up and have a picture and a video the entire mail wagon was full of our stuff from one day of the process. thing orders during. So I took a look at my data, saw what they wanted, kept talking about what they wanted to stop more, and what they wanted stock, you know, I posted more about what they wanted. And we just started to see like a snowball. And so we kind of wrote that wave and we just gave what they needed when they needed it. So a lot of it was more things that you can wear when you work from home, like how I have on a puffy sleeve shirt, and I have on sweats, you know, because you don't see, you know, the way we did that alive, we did a lot of I have this piece I called the new business suit, it was a really soft, three-piece set card, again, tank top leggings, you could wear inside outside it, a lot of that present different ways that the fashion, you know, I did a lot of there's this t-shirt style dress, you can tie it up and make it short, or wear it long, it had pockets, we did a lot of things like that. And you know, our folks appreciated it, they loved it. And that was in 2020 I'm still getting tagged in our customers, they're wearing those items, you know, because they're outside. But you know, those types of things that you could wear inside you can wear outside or whatever the case may be. So we really had to do a pivot because before we sold a lot of statement pieces, we saw work clothes, church clothes, in play clothes, we had to sell more play clothes. So so it was one of those, look at the data, see what they want, give them what they want, just meet them at their need, right where they are. And that's what helps

21:38

with the influx and sales as well as the expansion of your product line. How have you been doing with all the supply chain issues that are going on now? Are you struggling to get inventory in? Yeah, we

21:49

are experiencing that same struggle. Just last week, we had a train derailment in the US, no storm or something that was happening out there, which, you know, delayed us three days on a launch. So we're still experiencing that, um, there is one particular item that I was able to get a sample of last October. And my manufacturer sent me six to sample I ended up wearing it to an expo that we had a booth that last October, we just got the product on the website yesterday, it was in a container in LA in the port all that time. So because we have the warehouse we're able to stock up a little bit differently. So we continue to push out a little bit more, but we are still experiencing those so even down to our office supplies are still hard to get so we're having to maneuver through it just be creative, you know, find ways to continue to keep our market our product mix fresh, and you know work around those supply chain issues because they're there. I've never seen anything like this ever.

23:11

It's crazy right now.

23:13

Very much so crazy. So like I said, we stock up when we can get it you know what I mean? Yeah, get it in four or 567 colors there. We'll make sure that we can continue to have those pieces because it's rough out here.

23:30

So you mentioned you know, you have warehouse manager who was your retail manager, you have a warehouse associated there, obviously yourself what other team members do you have that you're working with right now.

23:42

So I do have my marketing team which is two other individuals have my ad strategist manages the entire ad strategy from Hulu, Spotify, YouTube, Google then we have obviously Instagram, Facebook, Pinterest, which we're trying to get over on Tik Tok. I just started a little bit. So we're trying to get over in that space. And then my public relations manager, she manages my entire brand, but she also manages the marketing calendar. So you know, forecasting our campaigns, working with our brand influencers, we can negotiate and deals with, you know, any type of content creators that I might need. So it's those two very, very important individuals. And then myself, I also sit on the marketing team too. So we're looking to hire a general manager as well because we want to be able to have someone to manage you know, the entire spectrum while I can assist over i i like tech, I like the content. That is why I want to be on another individual general manager just kind of manage it off.

24:52

Yeah. Nice. Um, so I totally lost Oh, I lost my train of thought there. So your team's growing, you're bringing on General Manager, which obviously means the business is still doing well. One of the things I always like to ask is, you know, that seven-figure mark is very tough, like a lot of sellers, in the beginning, you know, struggle to pass it, sometimes it can take them a really long time to pass it. What do you think it was, that kind of help you finally get over that initial hump of breaking seven figures a year,

25:29

finding what my data told me to do, and doing more of it, and doing it in a novel way, that continue to keep the audience and the customer engaged, and also finding what they need, and continuing to give them that, you know, what it was, you know, I really, really relied on the data, I really relied on finding pieces of technology that could continue to spin that wheel forming automation and, you know, unique things, and then just continuing to give them what they wanted, when they wanted it and how they wanted it. And I think, put us over that seven-figure, as I said, it takes it takes some time to get there. you know, I was mentoring, boutique owners, and it's so hard in the beginning, and you have to do the work. And in order for it to work for you, you got to work for it. And you got to continue to have strategies that continue to chip away at your data, data continue to give what they need, you got to meet a need, as that's very important, especially in this seller space. You know you can't just get on the internet, take pictures and post it and think that's got to be a selling strategy, you know? So strategy, truly, truly helped us move over that seven-year mark.

26:50

How are you leveraging data to expand the product line because I know in apparel, that's, that can sometimes be tough, because like, Okay, everyone likes this certain t-shirt, you can make certain variations that T-shirt, but then at a certain point, you got to venture into trying a completely new T-shirt. So how do you kind of leverage that data to make those judgments? So I really know

27:11

my customer avatar, I know where I'm going, you know, I know what they're doing, and I know what they need pieces for. So that's how I use my data. Okay, so I know that my girls are a lot like me, I know that a lot of them have corporate jobs, a lot of them are in technology. So they're on Zoom. So I want to keep their top part fresh, you know, like, you know, puffy sleeves are in, so I'm going to give them more of that. But I'm going to continue to give them you know, variations of that. And we're gonna watch a little bit of what Kim Kardashian is wearing. You know, we're kind of watching the house of Balenciaga because I love Valenciano myself. So I'm watching those types of things. I'm watching, you know, fashion bomb daily, to just kind of stay on top of not necessarily that well, kind of trends. We don't do a lot, a lot of trends. But we try to keep it fresh, you know because fashion is ever-evolving. And then another thing that I do is I asked my mom, my mom is 67 My mom's a seamstress. And my mom was it, girl, in her day, like so Mom, what were y'all wearing, because fashion, it just ever evolved. So I talked to my mom a lot about these things. And then another thing I like to do, too, is like so the look that we're selling so much of right now is the shacket I know that that's one of this. I know it's a falling star, I know it won't be trendy next season, but what I did was, I gave them a boot to go with it, you're always gonna wear you a nice boo. I gave them a nice mesh turtleneck that goes underneath it. That's a turtleneck I've been selling for two years, I'm not gonna stop sewing because you're always gonna love a mesh turtleneck because those are exceeding those are transitional. And then I gave them some shorts. So all of these things together, these are things which are always going to need so I met shacked it, which was the main piece in this ensemble when that goes out of style. But you still remember well, she gave us these other pieces. And then I'm gonna take those same shorts next week and I'm going to put something else with them. And then in two months, I'm going to put something else with those shorts. Remember, you bought these shorts, but now she's giving us something else that works with the shorts so that is kind of how I keep that train moving on. So

29:35

Right. So it obviously is very helpful that you're basically a stylist in yourself because you don't get that with a lot of other competitors, I assume. How is it you're kind of differentiating between your competition because you know, as we've spoken about a lot, like there's a lot of it. So how are you kind of making that clear like delineation between you and everyone else?

29:57

Just doing what exactly what I just said. So I'm going to give you a piece, you know, and then I'm gonna show you. And then I'm gonna come back, you know, three weeks later, that same core piece could be the jean shorts, could be my girls love disco pants could be a pair of disco pants could be some faux leather skinny pants, but I'm gonna give you another piece that goes with it. And then I may throw in a purse that goes with it. Anyway, I'll get you a belt, then you're probably going to see a pair of shoes pop up on pretty pieces, and I'm working them with that same one piece that you all bought 234 or five weeks ago when I'm continuing to show you how to, you know, recycle that one piece in your wardrobe. By continuing to add on pieces that you can wear with it, most of the things that I do well, you know, I can curate a look that you're going to continue to be able to, you know, evolve and continue to be able to wear for a whole lot of different occasions, you know, from the pretty thesis,

30:59

that's great. So it's basically like a just a, like an extreme level of personalization, for the most part, based on the product line that they purchase.

31:07

Pretty much it is going to be an extreme organization, you know, I'm watching what they're buying, they bought these pants, we had a pair of pants are our Denise disco. So didn't like seven colors kept asking for we switch work, we're about to relaunch them. Last year, y'all got them, you got them with another type of shirt. So this year, the new girls are going to get them that didn't get them last year. But they're also going to be able to get four different shirts and different colors, it's going to match that it's going to work with you know, with those buttons. So continue to show you ways to wear your favorite pretty piece that you bought last year, which you're going to be able to continue to wear. So that's going to keep them engaged. That's going to keep their wardrobe fresh, but it's also going to keep their favorite piece top of mind, you know what I mean? So it's like, okay, oh, what is she gonna put out next week, that's gonna work with my Denise disco pants. And so that's kind of how I keep I keep this train moving. And I'm just going to continue to layer it on and show my customers how to style these pieces, how to keep that wardrobe fresh, you know, and how to wear what they need to wear when they need to wear it without any thought. Yeah.

32:21

One of the things that always interests me, is that I've started asking this more on the show, just because I'm shocked that like almost every answer has been wildly different. So my question is, you know, we, we always sit here on the show, we talk about the business and how the business is doing and the struggles you're having and how you're dealing with them, and so on and so on. We're never really focused on the person behind the business. And one of the interesting things is I've realized what motivates everyone to drive themselves for each individual business is just as different as every business. And I find that astounding. So what would you say is the motivation that gets you up every morning and keeps you just like trucking along through this

33:03

business. So it's my legacy. So I don't have any children. My one son, was a preemie and he passed it three days off, so I don't. So this is my legacy. And I just posted on my personal Facebook a few days ago, it's like, you know, seven, eight years in their days, I still want to give up. I'm like, I know, somebody gave me a cool meal for this, I can just drink coffee morning and have to worry about, you know, so just a few days that I'm like out some days, I still want to give up. But I know that there are people that are assigned to my journey, that if I give up, then they won't be able to do whatever it is that God called them to do. Because it is my responsibility to show them that if you put in the work, this is the outcome. So it's my legacy. It's whoever it is that's assigned to my journey, whether they're supposed to be my customer, whether I'm supposed to help them in some other way in life. It's also women who I get these messages still all the time, I was having a very, very, very bad day when I pull out my favorite pretty piece. And I was able to turn my frown upside down and I was able to have a great day, I was looking good. And it started to make me feel much better on the inside. Thank you. Thank you, thank you. So it is things like that, that let me know that I'm on the right track. There's a level of philanthropy that's involved in this because quite frankly, can't always be about the money. Because this in retail, the profit margins are very, very small operating Mungus in this business, so there's a level of philanthropy, that makes me very, very happy about getting up in the morning because sometimes I wake up in the morning and I'm like, Okay, who can I help today? Who needs my help? Who can I help who knows me as a result of me owning this business that I can help? So so that's also a big part of it too. And motivation discipline. Plan and all those other things but it's truly one of those things where because I know somebody is watching I can't let them down. I can't now so that that's my thing is fearful

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makes makes a lot of sense it's interesting because every answer I'm like oh man yeah I can see that and then it's someone else I'm like okay I can see that too so it's very it's just incredibly interesting to me but either way, Nicole thank you so much for being on the show is great having a show I don't want to take up too much more time I'd love to give you an opportunity here let everyone know more about you know where they can find you more about free pieces and we'll wrap things up

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Absolutely. So again I'm Nicole be the chief pretty shake and charge a shot pretty pieces calm you can find me over on Instagram at shop pretty pieces. We're on Pinterest pretty pieces anywhere else where shop really pieces on the internet. And I'm gonna invite you all into my favorite place on the internet the pretty posse survey on Facebook and I will personally live in Maine you can join the fun we have so much fun over there and yeah, again pretty pieces, our shop ready pieces calm and that's where you compatible.

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Awesome, the great love that everyone's getting in. super thankful Nicole. I really appreciate it of course everyone that tuned in as usual. Thank you so much. Please make sure you rate review subscribe on whichever podcast platform you want or on YouTube or ecommshow.com But as usual, we will see you all next time. Have a good one.

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Thank you for tuning in to The E-Comm Show. Head over to ecommshow.com to subscribe on your favorite podcast platform or on the BlueTuskr YouTube channel. The E-Comm Show is brought to you by BlueTuskr a full-service digital marketing company specifically for e-commerce sellers looking to accelerate their growth. Go to BlueTuskr.com now for more information. Make sure to tune in next week for another amazing episode of The E-Comm Show.