On the 17th episode of Marketing Interruption, your host Andrew Maff talks about the SEO guidelines he often follows when creating new pieces of content. He discusses his minimum of 1,200 words,2+ H2 tags, 3+ H3 tags, 4+ inbound links to articles, 2+ inbound links to services or products, 5+ outbound links, how to structure keywords, and much more.
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Hello, and welcome to episode number 17 of marketing interruption. I'm your host, Andrew Maff stone. So today what I'm going to do is I'm going to be giving you all the exact SEO guidelines that I have all of our writers follow. Marketers favorite term, it depends. Sometimes blog posts are significantly shorter. Sometimes it depends on who we're writing for. Sometimes it's our own blog post somewhere time to rewrite and blog post but So we're going to go on the basis here, if I'm writing a brand new piece of content, I'm giving it to a writer, I'm giving them what I usually provide them is a working title. Description very short couple sentences of like, here's what we're thinking. If I already know what I want them to talk about, I'll give him some bullet points of like, hit this hit this at this and then I'll give him the keyword obviously that I want to go after. And then I'll usually give them the top three to five best articles that I was able to find for that specific keyword. So a you know, use these articles to get some information be don't link back to these articles, because obviously I want to try to meet them, and then see make sure that whatever it is you're writing is better than those. So I have my my guidelines here. So provide them a lot of stuff. There's gonna be a lot of stuff I say here too, by the way, where everyone's like, Oh, that's bullshit. You don't have to do that. Well, bite me. Don't it's true. The length of an hour Article does not mean what it wants did. However, I find that an article that is 1200 words or less is not providing as much value as it needs to. Now, the articles being written and my writer goes, look, I've written everything. This is as far as I can get. It's about 1000 words, and I can definitely reach 1200 but it's gonna be fluffy, then no, don't force it but 1200 words or more. Two h2 tags, right to remain titles, h1, to like main categories of breaking up the article to h2 tags, three h3 tags at a minimum.
So four plus inbound links, or internal links, whatever you guys want to call them to either product or service. Whatever it is, the company offers or for us if it's our own thing, four of those need to go to like an about page or services page or contact us or anything like that. Then two No, I'm sorry, three other inbound links to other articles. So other articles we wrote. So if I'm doing blog posts, and I have another blog with how to's, or even marketing interruption or something like that they need to link over to those specific blog posts. So we're looking at about a total of seven minimum internal links, then five outbound links, non competitor can only go to like stats, data, things like that stuff that we are able to clarify, need to make sure that the words that are actually being linked are relevant to whatever that article is about. Obviously, shouldn't link to a competitor, which I think I just said, and then always has to open up a new window. So that's something that I always find most people end up working with having done. It's very small. It's nothing compared to other stuff that you should be doing, obviously. But if I click on a link, and I want to go see more information, most of the time what will happen at least when I'm reading is Someone will reference a stat. And I'll go Oh, that's interesting. I'd love to read more about that. I'll click it, it'll open up a new tab and I'll go back to the old tab to finish the article. And then do my own follow up research. If that if that link opens up and changes the tab, I'm on it pissed because I'm always like, Great, now everyone wants it back. So always have it open up a new tab. Even internal one should also open open up a new tab. So then making sure that all the linked works, or anchor texts are relevant. I just touched on that. Each main key word is PR as provided. So let's say I can see my dog in the corner. So let's say we're doing golden retriever puppy as our keyword. I want the words golden retriever puppy use two or three times in that order. Then each individual Okay, so then six plus time so six or more times Want the words golden retriever and puppy used at a minimum? So they need to go through and make sure that excluding the golden retriever puppy key word six other times they mentioned puppy, and then six other times, you're probably not going to separate them. So maybe golden retriever was mentioned. So this is you're not keyword stuffing, do not keyword stuff that obviously needs to be placed correctly. If for some reason my writer comes back and goes, Oh, I almost only use it four times. It's totally fine. That's it.
And then that's it. So that's our SEO guidelines. Those are the ones I always follow again, kind of depends. Sometimes they can be longer. Sometimes they need more h2 tags, sometimes they need less. Obviously, you need to do what's best for the article and make sure that you're providing value. I've done this with many, many clients at this point and have yet for it to fail for me, even as Google has made its changes we have always usually come out on top when they do but that's all I had for today. So obviously rate review, subscribe, all that fun stuff and I will see you all tomorrow.