To navigate the sometimes treacherous waters of Amazon, you’re going to need a guide who knows their stuff. On this 130th episode of the E-Comm Show, Andrew Maff interviews Neil Twa, CEO and Co-Founder of Voltage Holdings. In 2007 Neil decided to leave the corporate world and pave his own path by starting a successful management consulting firm, Voltage Holdings.
In the episode, Neil Twa examines the challenges and opportunities of omnichannel marketing on Amazon- ultimately answering the question "Where should sellers be?". Moreover, it highlights the importance of understanding your target audience's buying patterns and where they are to create a successful omnichannel marketing strategy. This is one every Amazon seller needs to watch...
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Everything Amazon with Neil Twa, Amazon expert and CEO of Voltage Holdings
Andrew Maff and Neil Twa
CONNECT WITH OUR HOST: AndrewMaff.com | Twitter: @AndrewMaff | LinkedIn: @AndrewMaff
18 years of selling, coaching and mentoring, 10+ years on Amazon using Fulfilled By Amazon (FBA) with private label brands. I've been operating as an entrepreneur and business owner since 2007.
Collectively, we've moved millions of units through the Amazon channel using our methodologies since 2012. Prior to selling on Amazon I was an executive of a tech company with patents in the oil and gas fields. I cut my teeth online with affiliate marketing where I helped a company gain it's series A funding off my marketing and lead generation strategies. I left IBM in 2007, after 5 years as a knowledge management consultant and started own series of companies.
Today I have served over 1000+ people during my coaching and consulting career, and currently support over 200 clients in our Voltage Holdings organization which owns software, private label brands, a coaching and mentoring for beginners to advanced sellers doing more than $10M. a year on Amazon FBA called Voltage Business Builders. We focus on creating business owners who scale using our company as an incubator.
Finally, we sell and purchase Amazon FBA companies, holding them for growth and scale as a wealth without wall street strategy.
00:03
If you want to breathe some life into that the psychology of the buyer is really where it gets down to. And it seems that it's very similar in pattern behavior with what's happening on Amazon and what's now happening on tick tock shop
01:06
Hello, everyone, and welcome to another episode of The E-Comm Show. I'm your host, Andrew Maff. And today I am joined by Neil Twa. He is a co founder at valve voltage holdings. Neil, how are you doing? You ready for a good show here? Yeah, man, let's
01:17
rock it out. I'm happy to be here.
01:19
Yes, super excited to have you on the show. Even in the first very couple minutes of us just kind of be asking, before we started this thing, you hit a sweet spot with me on omni channel that I'm very excited to get into. because not a lot of people talk about that. I completely agree. And we're gonna make sure that they do right after this episode. So let's do usual, let's pretend that no one knows who you are, I'd love to hear a little bit more about your background and obviously more about voltage. And we're gonna take it from there. Okay, well,
01:44
I keep it boring. And keep it's pretty succinct. So we can get to the meat of this stuff. But in essence, I've been in each home and around business and the Internet since it came online, either from the technical side of building them and getting through college and realizing that I didn't want to live in a van down by the river because I went to school on a full ride music scholarship. And instead, I jumped over to the internet of all things. And really, you couldn't get taught how to do that. So I jumped in the corporate world. And we kind of learned along the way, got to be a part of the first PCs division for mobile launch of the first cell phone and held the team together that held all the website documents that all the reps used. We built that into a knowledge management system. And that grew to the business that became sprint. And so there was like 5000, I was a 5000 employee, when I started, got hired there full time after being a developer contractor, and then moved into their knowledge management side we developed and then literally, after five years, that company had grown to 80,000 employees and 25,000 reps. And we saw that whole mobile thing explode from the inside out, which was crazy. But we had to develop technologies. And so machine language learning, natural knowledge management and the growth of that just no longer support web pages. So we started to work with companies to develop that. And then IBM picked me up and said, Hey, you're doing really great with that. Come do that with the rest of our clients and so on until 2007, I was doing that with them into all kinds of major companies in the mobile and customer and division and telcos and high tech and even oil and gas. And so then I left in 2007 and said, I'm on my own series of companies. So I started the management consulting division, and did really well with that until it failed horribly, and had to reinvent myself and went through a business bankruptcy due to some financial conditions. I got a little heavily to leverage, I learned a really tough lesson about people and who to trust, to trust with money. And so that was a real fun lesson. And so in the process, I knew what I could do to make money. And so I went back to that which was lead generation and developing traffic and online for cost per lead cost per click, affiliate marketing and mobile application. Affiliate marketing did very well with that and realized I needed to own the whole offer from end to end, I wasn't just good at the traffic, I needed to develop a brand and not just make more people money because during that process, I helped some companies raise some good money, millions of dollars for their business based on our lead generation tactics. And so I started owning the physical product world Long story short, that led me to Amazon and around 2012. And I said, Hey, there's got to be something here. This is just another lead generation in you know, engine. It's fascinating how they're building logistics and last mile to the customer into this whole platform and kind of fell in love with the concept and started launching brands. And in about less little less than three years, we had our first seven figure business on Amazon. And then from there, it was family and friends and other people were like, Hey, show us what you're doing. We're trying to get going, we want to know. And so we taught a few people how to do that and kind of retire that idea in 2016 and just kept building the businesses building the infrastructure had a few clients on the side that we helped with. And then I got approached to kind of quote unquote, come out of the consulting retirement that I was in in 2019 Because I got approached by a friend who said there's a hedge fund that wants to put money into this thing called Amazon aggregators, and I'm like, What the heck is that? So we went on a research binge and discovered there was you know, all this money that wanted to move into acquiring Amazon companies. It was a maturation moment. It did come from a lot of growth in 2020 that was being seen, you know, in this world of ecommerce, especially because so many people couldn't go get stuff anymore. And it was growing extremely fast. And people were wanting to spend money on buying these companies and really ride that wave. And we raised between a couple of home offices, we had verbal capital of between 50 and 100 million between two offices, we were kind of selling closer to the 100. Because we wanted to buy about 53 companies. And we were going to become a full fledge, called voltage portfolios and aggregator. And so we got to the end of 2021. around November, my partner comes to me and says, Hey, all this data now we can see all this stuff for the last couple years. And he's like, we can't do this. And I'm like, we have what it goes, we can't we can't do this. And I'm like, Well, you have to show me because I spent two years developing this capital, this arrangement, this getting this whole thing to market. And you're telling me we can't do it. He's like, No, man, he got to see the numbers. And so I went into the numbers with him. And basically they were buying up market share of of, you know, up to 40% above asking price, right, just to capture that market, they would take a business that might be worth a million and offer you know, 40% more for it to grab that business away from someone else with purchase, they were just in full on equity, you know, acquisition mode, dumping something billion in capital into this whole thing. And we're like, we can't do that everything, we're gonna get overpriced, everything was worth some value is going to be overpriced. We got to wait this out. So we paused, long story short, we pause we went back to building and that drove up a consulting division again, because I had all these people who were like, well, we were going to do this. Now what do we do and like, well, let me just teach you how to do it. So I started consulting with more and more people on how to get going with this kind of the roots of everything I've ever done. And long story short, you know, the market is back to buying position, the products have right size, the brands have right size now through capitulation. And you're seeing it in the market of aggregators consolidation in the market, and as well as bankruptcies. Now restructuring debt and changing, you know, that whole market sort of quote, unquote, imploded just a little bit. And now it's sort of right size, the purchasing power, the buyer is now in control. Again, the sellers deals and the seller financing are now much greater in terms of options and opportunities. So this year, we're going back into buying mode, but on a smaller pace. And with a venture capital firm backed by veterans, so we're going to put veteran operators in place, that's part of the requirements. It's called Patriot Capital. And so we're gonna go in and bring in a veterans and bring them into the business model, teach them how to do that. And then 60 months, have built up a war chest with them to be able to buy that business back from us. So we're looking for five companies this year to start doing that process. And we've been working through the process right now and due diligence on a couple of companies and hoping we can get a trigger, pull this quarter or next quarter, and really try to achieve that metrics. And now we're into the m&a side, not just the business developing and growing, we do operate, we've got about 200, some clients we work with, in the business and development on all scales, from beginning to growth to multi channel omni channel, which has been big and should be big for a lot of people this year. And that's a really long answer to your short, little question. But there's a whole lot to unpack and all these things. You know, I'll stop for a second and kind of pause for anybody who's still listening. I'll pause for a second.
07:50
So interesting. So what's your stance on the aggregator side, right, because it's a very, it's a very interesting topic. A lot of people, you know, you get like the Thrash CEOs of the year that the world that kind of, more or less, didn't work out as much as everyone kind of thought was gonna happen. And obviously, that caused a big shake up of just the industry as a whole was just talking about that they still are, what's your, your theories on, you know, that kind of aggregator space.
08:14
So I had a article contributor for the digital side of CNBC reached out and is writing an article on that exact topic, as a matter of fact, and I just spoke with her yesterday, so it's kind of fresh on my mind, and here's the outcome. The aggregator space is not dead, it is going to be solidified. It is a business and opportunity, no doubt about it. But it was a run to push a lot of money, I think into fear through buying an acquisition, right. And so just capturing gain everything. That's not really the smartest strategy, what they honestly fell under the weight of was having 100 250 job racks open to try to get people to run the more complex parts of this operation, which takes a lot of time to develop the strength and knowledge to do, and especially with a complex channel like Amazon is now. So at the end of the day, they couldn't find the intellectual property necessary in the capital property to get it done correctly, because anybody who might have had that strength and would make 250 a year or more in net income off of their business isn't going to go take a job. So some of these job wrecks were doing two and $300,000. And nobody would they weren't filling it with anybody who knew what they were doing. They were putting warm bodies and seats and couldn't find enough. So they found operational controls that were not strong enough, they bought properties that could not be sustainable. And so what's occurring now is to twofold to CFOs are like, Hey, we got to get below this bottom line and get profitable. So everything below this bottom line has to be dumped back to the market, right? If we can sell it great. We go back to the original person who sold it to us and say, Hey, do you want to buy it back for pennies on the dollar? Like, we'll get rid of those assets. And that's what's happening right now. So off the market, there are deals being done to basically offload that inventory, quote, unquote, some of those brands are not worth turning around because they destroyed them in the algorithm of Amazon and their seller accounts and you just simply won't. Right, you'll have to start over. But it's creating kind of a hole in the market, which is interesting, right? Because a lot of those businesses wouldn't are gonna get shut down. And a lot of those products are going to come offline because they weren't profitable, but it's going to make them more profitable once they do this. So it's a Yeah, it was either an opportunity, a crime of opportunity. In other words, it was a strategy. Okay. It was a business strategy to go in and buy up everything they could now knowing that at some point, they were going to restructure this debt, and maybe even intentionally fire up file a business bankruptcy as a strategy, or consolidate to other you know, parties sell off these assets or whatever is necessary. Or they simply just were ignorant in their ability to run, they thought they had the intellectual property and capital necessary to get it done and really discovered that they couldn't get it done. But it's in a regular instance, the outcome is sort of still the same, what you've got as a base of aggregators that will become stronger, they will become the competitive nature. And what you're going to find is there gonna be a lot of opportunity like voltage to move in and around them in more of a speedboat fashion, then their giant Titanic, right, yeah. And with that, I would analogize you know, they may become the Walmarts of this model, the stronger but there's Trader Joe's out there, and Trader Joe's actually make more profit per unit than Walmart does per store. So I prefer to be at Trader Joe's. And so that's kind of how we're looking at it now. So there's still opportunity to kind of come around their wake, and maybe not raise the billions in capital and come up with all those complexities, and still have a really great business and a really great amount of products. But it also the third last final point is that it's going to pull a lot of stuff out of the market, with Amazon's fees, and now they're trying to pass some of their fees and changing and a lot of people are complaining about that channel, while Tiktok is raising their fees and moving towards this year to move fees up by July to 8%. It's currently 6%, they're still not going to be at the average 15% for Amazon. So that still creates good opportunity. There's a lot of shift coming this year, right? There's a lot of opportunity coming this year, there gonna be a lot of sellers falling out of those platforms who just simply weren't strong enough, did not have the operations and will not have the capital to sustain. Yeah, so there's gonna be a lot of that consolidation and stuff and frankly, opportunity, blood in the street in the right. But a lot of opportunity, no doubt. Yeah,
11:59
so I know, you know, we talked a little bit about this, like right before the episode, you've, you've dropped a couple nuggets here and there. And now like, I think we should get into this omni channel side, right, I preach this, like, it's my it is my job. So I preach this a lot. So like the, what's your stance on it in terms of, you know, when you're looking at businesses that you're potentially going to acquire when you're looking at businesses, when you're helping them from a consultant standpoint, like, What's your stance on where these sellers should be, you know, and versus the ones that are just on Amazon or just on some other market there's
12:37
a couple of parallels running along with it like a couple years ago, user generated content was really making a run at it from the creative side of any brand product service even on Amazon etc. And so Business Insider said, this is the year of the Creator which means it's now the year to shift up the way you spend think about money and the way you move your customer around the what we call the halo effect multiple channels of opportunity to touch them. And so for this year, I'm literally I've said this for the last three to five years, but I'm saying it really conservatively for those who are you know, listening to me right now, this is the year of omni channel, you can no longer simply say my Amazon FBA is a business it is simply a sales channel. From there you must move omni channel Shopify wholesale retail some other division as I was joking earlier, you could put it you know in in the boxes and stick it out in front of QVC, you need additional sales channels, alright, tick tock shops is another opportunity at this point. It's growing very fast, even though it's extremely Wild West. And they are still trying to figure out their way around this. And there are really about six categories that are the strongest on that platform. And if you don't fall into them, you're going to fall out. And if you're selling anything above probably 6080 bucks right now, it isn't necessarily going to be a great fit for that market, not on volume. So what we're seeing is if you've got products on Amazon in the 20 to $35 range, they could they could be on Tiktok shop most likely they shouldn't be the halo effect for a couple of brands. We've tracked internally and watched them grow internally as we consulted with Tami's brand. For example. She's selling out by noon every day. And she had a product has been on Amazon for 10 years. And she opened it up in the Tick Tock shop and now she sells out every day faster than she can stock inventory. She had a couple of videos that just popped off. And all of a sudden it's now a hyper growth problem. So people were kind of like, well, those have to go viral. And I want to have all that. And then it's like, well, now you talk you need inventory. You got art. A friend of mine, Zane. I just had him on the podcast last week. And then he's moved on the channel from Amazon to Tiktok shop and is doing well over 200,000 a month now. And he was explaining some of the concerns and challenges he's had with great, you know, having that hypergrowth problem of trying to keep stocking inventory in place without he ended up with, you know, violations of delivery times. And other violations. The platform's tracking against him pretty fast simply because you can't navigate it as fast as it's going. And tic toc itself is still trying to figure some of it out. So they're changing stuff constantly. But it doesn't mean you shouldn't try it. It doesn't mean you shouldn't be testing Get a means if you're an Amazon brand, you should be on tick tock shops due to the SEO and the halo effect crossover with Tami's, it was up to 25% crossover, okay. When she got about 8x, on our on our tick tock shops, she was seeing two to 3x on her Amazon store, okay. So if you want to bring some life into that the psychology of the buyer is really where it gets down to. And it seems that it's very similar in pattern behavior with what's happening on Amazon. And what's now happening on tick tock shop, there's a definite effort or a conservative effort to track that more. But what we're seeing initially is that the data is showing the growing amount of 3040 5060 year old people is on tick tock, the largest growing demographic, and they're also the largest buying demographic on Amazon. And so if they're hitting tick tock shop, they're familiar with that enough to buy on there, or up to 25% of them are going backwards to Amazon, they're not going to the.com Let's make sure we understand what's happening. They're not falling over to like Shopify, okay. But from Shopify, you can follow them back to say, tick tock shop. But Amazon has to be a component where we call demand capture, right? So at the end of the day, Amazon's now a demand capture platform Tiktok is becoming your demand discovery platform, and Shopify is becoming an audience conversation platform, meaning that's where I could touch them initially, and then track them backwards to other locations, if I didn't make first acquisition on that platform. And with that, you get a whole kind of halo effect going on, right? Yeah. So there's that real opportunity now to look at where am I going? And where can I move faster now, if you're thinking Tiktok shop is a great opportunity to begin with, you're gonna have some challenges unless you understand three PL logistics, warehousing, freight management, and sourcing products at that level Tiktok shops gonna be a challenge, because they don't have their own delivery system. Yet. It is now rumored and in conversation with a few people buy things that fulfilled by Tiktok, or FBT is coming. And that is going to be their attempt to try to become a Trader Joe challenger against Amazon by helping the product delivered in two days or less. Because right now, most of the major violations for sellers are coming from that two day delivery requirement that Tiktok has, and people just aren't making it. They're not making it not because they didn't get the product shipped because UPS is not making it or US Postal Service is not making them in time. And they don't have the same leniency right now because they haven't set the rules up right that Amazon does for slight variation and changes of the delivery pattern of the requirement for USPS to get your product there are ups to get it there. And so now they're dinging your account with violations even though you had no control over it.
17:28
Yeah. So you know, you're you're preaching to the choir right now like I firmly believe like Amazon is a an amazing customer acquisition channel, it's a great place for you know, people that are actively looking for something for you to be it makes a ton of sense. But it's so it's getting so expensive. And so it's pricing people out in terms of having that be, as you said, like, I have just an Amazon business, it will certainly
17:52
Canada, my only objection to that would be to clarify that for us, we won't move a product for less than $50. Retail in Amazon, we haven't done that for more than five years. It is it was a shift away from products we had in the 1015 3035 $40 range and moved them all up and elevated those brands and products and new product launches into the 50 to $150 range. So without on Amazon, the costs are not the problem. And because of the inventory, and just in time way we do it, our costs have actually gone down with Amazon's changes, not up. So the types of businesses that actually have gone up are sub $30 products, the they're not managing their inventory very strongly just take a bunch of inventory and throw it in Amazon and wait. And now Amazon saying we can't do that anymore, because we got a lot of problems with a lot of wholesale online arbitrage. And all of these product flipping business models that have caused a ton of returns a ton of leftover stock and inventory in their warehouse. And their answer sorted to that was kind of a carte blanche fee structure and with that fee structure change, which they've now paused as of the lat yesterday, temporarily because of the amount of people that screamed bloody murder everywhere that they're gonna go out of business, if Amazon did this, it made a big bad ripple in the market. And so they pause the fees but what it basically was you're gonna get feed if you put the product in wrong with the wrong amount and if you take in don't have enough product in at that amount, you're gonna have to be smarter with your just in time inventory. So a lot of the complaints you're seeing are a lot of people who just simply weren't managing the operations of their business very strong and they're suffering from it. They had low price products with high volume which is revenue based, that's a vanity metric. It was mount a units I moved per day, that's a vanity metric. And they were not focused on profitability first. Okay, so profitability will get you there at 50 to $150. In retail price point. It's a whole different set of products, what we call our tier two avatar, right tier two, tier three avatar, and that avatar is now translating backwards and Tiktok shop so soon we're going to see that elevation of products and Tiktok shop offer the you know, the me to 2014 products from Amazon, which have been out there a lot right now into products and brands that are going to expand and that environment as it matures. This is the same way it happened in 2014 and 2012 to 2014 on Amazon On, it's gonna happen in Tiktok, which means there's a ton of opportunity out there. So to your point and not to be contradictory, but it's where you price the product and where the value of your brand brings profit, then you will see some of those challenges for Amazon's channel be resolved through the way you operate the business, frankly. Yeah.
20:17
How are you looking at that from a marketing perspective? Like, you know, now you've got all these different channels, you have probably your own website on Shopify, you've got tick tock shop, you've got all the different social channels, you have Amazon, Walmart, eBay, Chaoui, like all these different areas, What's your stance on how it should be marketed? Because I know a lot of these channels are starting to kind of work together like you've got by with that's, that's getting really big from a, you know, perspective on any DTC site for Shopify will come? Yeah, they're kind of working together a little bit like, What's your stance on how to approach that from marketing perspective on where you're driving your customer? Well, it's
20:54
twofold. First, if the marketing objective is an activity of sales, which it is, and sales do become an opportunity, you've got logistical problems to identify there. If you know your customer avatar very well, from your Amazon business side, let's say you've established its brand, you've got multiproduct. Moving, you're doing six figures on Amazon at that point, you've got a pretty good handle on who your avatar is, right. So from a marketing perspective, you're going to translate that same similar language, image graphics, and use photos, etc, over to something like Tic Toc shop and start translating it through video format, you should be able to do that if you're a good brand marketer. And that way, again, with the psychology of the buyer being very similar, if they transition back to Amazon and find you okay, and then they go back to tick tock, they may decide which channel to value on. And that's just an opportunity of your marketing effort. Now on tick tock, there's something very different that can occur that's much more difficult to do on Amazon. And that is this whole affiliate creator system they've built in with the affiliate creator system they built into tick tock, you can now get your product in front of 1000s of creators who are interested in making a commission on your product. And then for that, they'll make a video now the system and point based system of TiC TOCs violation system is pretty cool, because it requires them to leave a video or they get a violation. So when I give out 100 units of samples on tick tock, I'm gonna get 100 videos. Yeah, that's very powerful. It's very hard to track that and many other mechanisms, right? Yeah, it's a nightmare. That's a nightmare. And it was a nightmare for Instagram, even though they tried to do it, but they failed miserably at connecting the creator with the product developer and that's where tick tock really became an opportunity is putting brand owner in front of you know, product creator in a syncing system that tracks both of them all the way through the process, and both meet receive a mutual benefit when they work together properly. So that means a creator who has a video that pops off and does well with a brand owner who will deliver the product and can deliver correctly they'll go back and make more videos because they're going to make a lot more money. So you can see in some of these brands that are doing it really well. The snacks brands that candy brands, one of my former clients, when we got them started on Amazon years ago, they they transition their Amazon business into a couple of new places. One of them was candy and from candy they launched a candy shop on Tik Tok, and is one of the largest candy shops now on Tik Tok. And so they've been able to deliver they've gotten more than 5000 square foot warehouse and 20 people cranking as fast as they can to deliver these candies into the market because people are just blowing it up and they got a lot of graders making videos who are doing really great with them in that process. So then that leads to where where does the demand marketing, the more direct marketing the CPA or CAC come in and you can do you know, shop ads on tick tock shop for those who are not aware, there are certain limitations because there's not the same level of inventory. If you're spending 2000 a day on meta, you cannot spend 10,000 Day on tick tock right now, there's just not the level of inventory. And the system doesn't appear to be as mature and its ability to, you know, spread out and find new niches and new customer segments of data yet, but I'm sure it's coming because it's really a unique kind of engine they built inside of this platform that you can spin and I have that friend I mentioned earlier, it's been about one to 2000 a day on his shop making basically about 20% of his revenue from that the other 80% is coming from affiliates, right. And with their system set up in terms of the ability to acquire those customers tiktoks actually helping you acquire it in the same way that Amazon is sending it out to blasts, they're putting it on the media, they're spreading it across their prime channels now with sponsored ads and sponsored brands, even sponsored TV brands now from Amazon, which is cool, because if you're on free TV or something watching a show, and it's an Outdoor Show, they'll put an outdoor brand in front of you, right and it's pretty cool how you can literally mark it on TV now. And so the effect of that is that with tick tock, you know, their demand and shop driven aspect is giving people the ability to pull more creator than cost per acquisition through marketing efforts. But here's something that most people don't understand yet. And we're tracking this so I will give you the big air quotes. As to though this is not completely validated yet. But there's this thing that happens on Amazon, which is really cool. And that is organic sales through SEO and search engine. I think we kind of all know that right? We all know that somewhere around 24 2015. They changed the algorithm to allow your paid ads to affect your ranking. Okay, so that if you do well on the paid ads, you'll lift up your organic ranking. It's pretty cool. Not many platforms online actually do that very well. It's the kind of does it and nobody else does it that well, we're watching a very similar Kurtz on tick tock right now kind of fascinating, where paid media is lifting up the virality and the engine and awareness of that even if the customer is not buying it, creators are seeing it, which is giving them more interest in coming over and being an affiliate creator. So there's a little halo effect of rank ability SEO and affiliate creator that's coming from the paid traffic from that side. If you're over on like Shopify doing it, you're still gonna get the same spillover, if you're Pattern Interrupt ads on meta or over there, they're gonna fall back to the.com. Or now they're gonna go search Amazon and now they're gonna look like they're a percentage of them are starting to search Tik Tok, too. So if you're running during demand acquisition, the challenge then becomes tracking them backwards. To determine that well, if I X amount every month, but I see a rise on Amazon, I have to be able to track that if I didn't see equal or greater than rise on my Shopify store to my Tiktok job, because demand capture is going back to Amazon. But if you understand all that, then you understand you need to track it and measure it correctly, or you'll never see the results from it. So from a customer acquisition, I mean, but costs are all gone up CPC, and Amazon's above $1.45 cost per click, okay, which means you've got to have the profit and your product, you have to understand your average cost of sale correctly, we track more total average cost of sale tacos, and we look at 90 Day CL TVs and LTVs for those products. So I know if I'm gonna buy customer demand, I know that the positive implication of that is an organic search result if done correctly. So therefore I'm willing to buy more traffic than others are I'm willing to lead to a Costco higher than others are and I can because my product retail price is higher. And that gives more profitability to acquire customers and can't acquire a customer you won't have a business, as Dan Kennedy says, so you have to acquire them through search engine or pay traffic. But there's I'm sorry, there's that too much?
26:59
No, it's, I mean, look, it's a lot it's a lot to take in Omni channels very different. Now. It's, you know, there's a lot that you have to kind of look at, there's so many different channels, where's your customer? How are you talking your customer? And then there's the fulfillment side? And operationally, you know, there's a lot to unravel there. And you know, I'm sure this is a conversation we'll have for many, many more years. Yeah. But obviously, I know you're super busy. I don't want to eat up too much more time. I really appreciate it. You haven't had me on the show. I'd love to give you an opportunity to let anyone know where they can find out obviously more about you and more about voltage. Yeah,
27:33
I mean, if you're looking for an opportunity for freedom, a lifestyle a business by design, if you're just getting started or you got a brand voltage can help you in either one of those directions, we're not a done for you service. We are coaching and mentoring mastermind we are also a consultancy. But we're not an agency. I know that doesn't sound right to some people's brains, but we actually work more in brand partnership with people. So you need to go through an application process we're going to determine if we're a good fit if your products good fit if it has an omni channel capability, and there's a number of factors we weigh into that same time at voltagedm.com voltage digital marketing.com We also are acquiring as mentioned so if there's brands doing more than a million and EBITA or net profit between one to 3 million, we're looking to acquire those but they must be omni channel sure everything I just said today must be a part of your brand in some capacity. Because we're looking for omni channel if it's heavier on Amazon FBA and lighter on the other channels, that's okay. Because we know we can take and optimize those additional channels so if you're in one of those three boats if you're beginning if you're in the intermediate growth demand and looking for an exit opportunity, or you are looking to exit and wanting to get out of the business and see if someone's interested in buying it one of those three things matches up with you then go to voltage diem.com Let's have combo
28:43
love it Neil, thank you so much for your time everyone who tuned in of course thank you as well please make sure you do the usual rate review subscribe all that fun stuff on whichever podcast platform you prefer, or head over theecommshow.com to check out all our previous episodes but as usual, thank you all for joining us and we'll see you next time.
29:00
Thank you for tuning in to The E-Comm Show head over to theecommshow.com to subscribe on your favorite podcast platform or on the BlueTuskr YouTube channel. The E-Comm Show is brought to you by BlueTuskr, a full service digital marketing company specifically for e-commerce sellers looking to accelerate their growth. Go to bluetuskr.com Now for more information. Make sure to tune in next week for another amazing episode of The E-Comm Show.
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