The Foolproof Website UX Test that's Free and Easy

 

On the 27th episode of Marketing Interruption, your host Andrew Maff goes discusses the easiest way to test a brand new website before its launch. He dives into how everyone has the tools to do this completely for free by using friends and family members. He explains how you can utilize the people you know to help you out and how you can get them to help you audit any new websites you may have created.

 

 

 

 

 

TODAY'S EPISODE:

00:39

Hello, and welcome to episode number 27 of marketing interruption. I'm your host Andrew Maff Dunn. Today I'm going to talk to you a little bit about how I do my user interface user experience testing for free, basically, so a lot of companies don't want to spend the money to get you know, 3040 people Do a room and feed them lunch and pay them for their time and have them use their website and do a ton of market research just on a new website. What I prefer to do is leverage the people that are around me. So here's the first thing we do. So if we create a website in house, I'm actually going to leverage people who have worked on the project. So if you've never seen this website before, and you're in our office, and you not even really sure what so and so is working on your perfect I want you to come in, I'm going to go here is what this website offers. So I'm going to pretend that you saw an ad and you kind of know already what it offers. Here's what I want you to find. Here's what I want you to add to your cart. Here's where I want you to check out. And then I'll set up a screen recording. So I'll typically do like loom or something like that. I'll step back me and someone else will watch the music. And we'll take notes on what they're doing if there's something that stood out to us. So this is someone who has some experience obviously in marketing or obviously in ecommerce, so they're gonna be a little bit quicker, but they're gonna find the obvious stuff like the stuff or go crap, I didn't even think of that. So they're gonna kind of help you hammer out the garbage in the beginning, back to the drawing board and clean the site up, then take it out of the office. So if you're a seller, you're doing your own site at home, or you're doing your own in the office or something like that. Take it out of the office, take it to friends, take it to family, someone who doesn't have knowledge in the industry, and ask them the same thing. Maybe change up the product that they're looking for something like that, but then have them go and do it. And you're gonna want to take notes, you're gonna want to know what they're doing. But you're This is free market research. This is friends and family. Maybe the most money you'll spend is enough to buy them lunch or give them a gift card or something like that. There's a seller I know who pulls someone out of his warehouse once a month to do this, who aware even after he's not changing anything on his website, he's still just trying to get extra information into what is someone doing. There are paid ways you can do heat maps, you can do things like today's feature tool which is Optimizely You can obviously set up a heat map or you can actually record and see how some people are actually using your website or what the average person is or how many like clicks a certain button is getting or anything like that. And you can a be testing, it's a whole other story that's a paid side, the free side is leveraging the people around you, you have to think of the things that you have available to you and how you can leverage it. And if you have anyone around you that you can even offer to just buy them lunch, if they can sit there and go and use the website and then take notes on what it is they're doing. Then you always want to make sure that you are recording what they're doing because you might not be able to catch everything that they're doing. You're also gonna want someone else to look at it and take notes on what might be happening. And then you can go back and look at it and usually what I prefer to do is to keep all that new in a file, and I can actually go through the different phases of so and so did this and then when here but so and so did this and then when here and I can kind of compare and contrast. So I always suggest recording it and keeping as much information as you can My favorite thing to do is after I've done it in the office, I leveraged my spouse, I have my wife come in, and I'll offer her a glass of wine and go, Hey, here's sit down and buy some stuff on this site. And then I will watch how she does it. And I'm gonna make sure that she's going where I intended her to go, or maybe she's struggling or maybe there's a button she thought was a button that's not a button or, you know, there's a ton of different issues that can go on there. These work best for new site launches, if you just clean up one page, it can be a little bit difficult to get someone to do this, this might that type of thing might be better with a heat map or something through Optimizely or however you want to do that. But if you're doing a new site, or even a new brand, new rebranding or just kind of a overall revamp of things. This is when I would suggest to leverage the people that are around you to actually test everything out for you. That's all I had today is to tell you to use your employees and your friends and family to help you test your website. So appreciate it, rate review, subscribe, make sure you email me At marketing interruption@bluetuskr.com with any questions you may have that I'd love to bring up on the show. But until then, I will see you all tomorrow.