What Shoppable Instagram Reels and IGTV Means for E-commerce Sellers
On the 66th episode of Marketing Interruption, Andrew Maff talks about how he knows Instagram would create shoppable Reels and how e-commerce sellers should start to leverage them. He also dives into how IGTV is still an area sellers should be tackling as well.
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Oh, and welcome to episode number 66 of the marketing interruption. I'm your host, Andrew Maff. And today, I'm going to tell you about a premonition I had 50 episodes ago, exactly to the day. So on episode 16, I had mentioned that Instagram reels had come out and what it meant for e commerce sellers. And I had said that so much was going to happen with it. And that e commerce seller should hop on board and blah, blah. And it turns out, I was right. And I was even earlier than I thought it was going to be. I originally said I think it was going to take about three months before Instagram reels, introduce some kind of e commerce shopping ability. And so recently, if you haven't heard Instagram announced that Instagram reels as well as igtv now has the ability for at least they're testing it right now, where a lot of influencers now have the ability to tag products in the videos they're in, the user can then swipe up and shop, whatever it is that they're using in that video.
So I called it I when you don't have to brag about it, but I'm gonna so check for me. So here's the thing. Okay, so I think that e commerce sellers obviously need to hop on this. I mentioned that, you know, a few months ago, when we talked about it, it's gonna be big, especially if you can start to leverage influencers, I personally am not a fan of trying to do Instagram reels out of house, I kind of just given guidance to a lot of people that I'm working with on how to do it in house. But if you're able to work with influencers, and you can reshare that kind of content, and you can have them, you know, tagging your products and things like that, that's really where this is gonna go right now, at least for the foreseeable future, I GTV still hasn't picked up as much as I thought it would. I never really thought it would be a big influence to YouTube, I thought that it would be decent though. And I really don't think that it's done much of anything. I just know people that are sharing YouTube stuff over big TV.
But if you can leverage the the really high engagement right now and the really high reach that's happening with reels and start to use influencers or start to use someone who's who's willing to do posts and can actually get some decent traction on it and then obviously get them to tag your product. It's gonna be great for organic growth. I think this is going to take the influencer thing to a new level now that you can kind of open it up to a whole new world of influencers people that were originally on tik tok that have come over also people who just have different types of content sometimes on Instagram, you know, posting stuff, posting a picture of you and a pretty outfit isn't enough. But posting you going out for the night getting ready with your friends and then posting, I'm sorry, tagging all the products and things like that, that you guys are using is a little bit different. You know, he's makeup tutorials, having them be sweat shoppable as they're sitting there watching the video, there's a ton of ability there for for sellers to really start to leverage this.
So obviously, if you haven't gotten on to reels yet, I would suggest it. I have yet to find anyone who's been able to successfully outsource it. If you want some kind of insight I'm obviously more than happy to which I'm sure I'll do on this podcast one day of my suggestions of how to do it in house. But hop on reels. This episode was basically me just bragging that I was right two months ago. So go check out shoppable reels you might have it available. If not, you might have igtv shoppable stuff available as well. But that's all I have for this week's podcast. So rate review, subscribe, all that fun stuff and I will talk to you tomorrow.