Marketing Interruption Weekly Recap, Questions, And News | Ep 70

October 30, 2020 | Author: Andrew Maff
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On the 70th episode of Marketing Interruption, Andrew Maff recaps the week to touch back on shoppable Instagram Reels, marketing specialists, LinkedIn Stories, Google Smart Shopping ads as well as some news going on in the industry.

 

Tune in and enjoy today's interruption!

 


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TODAY'S EPISODE:

00:49

Hello, and welcome to episode number 70 of the marketing interruption podcast. I'm your host, Andrew Maff. Stone. Today, I'm going to recap of the week just like we usually do. Monday, we talked about Instagram reels, and HGTV becoming shoppable. We talked about marketing specialists not being as relevant as they once were, which of course pissed off a lot of people. Sorry, but not sorry. Then we talked about whether LinkedIn stories are relevant for e commerce sellers to try. We talked about smart shopping campaigns. So we're kind of all over the place this week, the smart shopping campaigns, starting to get a little bit of feedback on that, you know, people are a little worried about testing them because of how well your shopping campaigns may be doing. I also didn't take into account the fact that it's q4 I kind of prep these a little bit over the summer of just like ideas I wanted to touch on. So

 

01:38

if someone didn't bring up a good point, I probably

 

01:40

wouldn't do it right now. Depending on what your product line is, if you typically have a do

 

01:45

you typically one of these days, I'm gonna be able to do an episode

 

01:47

without tripping over myself.

 

01:50

Have you typically have a decent q4, I would definitely suggest to wait until q1 or something like that. I don't think q4 is a good time to test anything really, without with the exclusions, like some basic stuff. Like if you do like a subject line test, all at once as that emails going out, like something like that, that that's pretty straightforward in the test. But I usually try not to test like landing pages or any like major copy adjustments or anything like that, to me, that's more of a stuff that'll have to wait for next year. Now. You kind of use q1 through q3 to prep you for q4. So I wouldn't suggest doing it right now someone brought that up as a good point. The marketing specialist thing pissed off couple people, which What are you gonna do? You know, there's some good arguments for it. That you know, even though someone may be looking for a specific person or a specific agency with a very specific skill set, that it kind of comes with the concept that they also know marketing. And you know, if you do your did your due diligence, then you don't have to really worry about it and is partially true. I can understand that you you can go into a conversation with an agency or even with a person and assume that they you know, have knowledge outside of what it is they do. I don't like assuming sometimes that's come back to kick me in the ass, you know, several times you kind of learn, live and learn.

 

03:20

Which is obviously why when when I started BlueTuskr, I didn't want it to be like, specifically one thing. So instead, what we did is, you know, we made sure that we had specialists, but specialists in each and everything, and then you obviously have, you know, a an overarching kind of account manager who's directing each aspect of things. And then everyone who's involved in that marketing plan is all in the same group, basically, at the same time, so that that conversation is still happening, just like you would have internally. But the issue I find with agencies is, you hire a specific PPC agency, then you hire specific email marketing, one specific web designer, one, you really just become your own account manager, where you're kind of like, just driving all three of them on what to do. And the same thing internally, you can't really have three or four specialists in house without having you know, some someone who has an overarching knowledge of everything. And LinkedIn stories I had a few people reach out with with concepts, they want to know if it was worth trying. It's definitely something I would try. There were some complicated ones, where you know, they sell water bottles and like yeah, technically everyone drinks water, but are they gonna go for that kind of thing on LinkedIn. So you know, the other thing to do with the water bottle thing when someone brought that up, that I thought about which which could be interesting is, if you market that correctly, it may still do well because it's true. Everyone does want to drink water, but if you sit there and you just talk about how great your water bottle is, you're not really going to get a lot of traction on LinkedIn because no one's there to be sold a product they're there for you know, professional reasons. However, if you turned your LinkedIn into kind of what's the word here like?

 

05:11

Like influencing yourself, basically just like, you know, kind of growing your own brand, but just do it on LinkedIn. It's interesting if you did kind of a general product like that, because everyone does drink water. And you know, it's great if they drink it out of a water bottle. So it's reusable and all that. And if you sit there and you promote about all the great stuff you've done with your business, and how big it's gotten, and you know how big of a quarter you had, and maybe how you did on Prime Day or Black Friday, or something like that, everyone on LinkedIn is going to start to listen to you because they're interested in how great you're doing. They want to know your business secrets, but they're also going to start to build curiosity around your product line, which could start to bring in a lot of potential customers for you know, people who are just checking you out on LinkedIn. But it could also bring in more partnership concepts of someone that you may want to partner with later on down the road, which is a different reason to try LinkedIn stories. Maybe not for direct and versions, but maybe more for a partnership, but it was a lot of stuff there. But there's a lot of good questions. So if you're watching this on YouTube or on our website, or if you're seeing this on Twitter or wherever the hell this there's like 500 different podcast channels this thing goes on.

 

06:22

So wherever you are, rate review, subscribe, all that fun stuff. Make sure to comment or tweet at us or whatever you need to do or just email us at marketing interruption, marketing interruption@bluetuskr.com and shoot me an email. Let me know if there's anything you want me to go over or if there's anything I went over that you have questions about, I love answering this kind of stuff, or just DM me, Andrew, Andrew Maff wherever you are. But it's been a good week. Hope this podcast helped out this week. Rate review, subscribe, and I will see you all next time.

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