On the 75th episode of Marketing Interruption, Andrew Maff recaps the week and touches back on YouTube content ideas for e-commerce sellers, when to tone down the email newsletters, social media content ideas, leveraging Twiter, and more. He also dives into some industry news as well as a book recommendation.
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Hello, and welcome to episode number 75 of the marketing interruption podcast. I'm your host, Andrew Maffettone. And today I'm recapping the week. So this week, we talked about YouTube content, we talked about Twitter content, sort of. We talked about people using way too many newsletters. You know, we talked about a lot of different stuff today. And it kind of came down to the the two interesting ones were the YouTube and Twitter, a lot of questions on that about, you know, different content, what to use for certain sellers. And look, no matter every seller should think about this going forward. No matter what book you read, no matter what podcasts you listen to, no matter what blog you read, or any kind of content that you take in, you always have to take into account that it depends, like it always depends, it depends on what you sell, it depends on who you sell it to depends on how you want your business to be run. Twitter's not perfect for every single company. But it never hurts to have some kind of just some kind of presence on Twitter, or even some kind of presence on YouTube.
Look, some of the ideas I gave work for the the general population of e commerce sellers, but not all of them. I know that there are some out there that are more b2b. And don't think Twitter's that great for them when they only get like a handful of customers a month, or some are, you know, really general and sell things like water and is tough for them to do. You know, YouTube and some out there where it's difficult, but you really got to sit down and try to get creative with it. Because if you think that your brand is boring, and you think there's really no way for you to market it very well, then you're just not thinking correctly. Because it's not true. You can market anything and make an interesting, there's a ton of companies out there that sell and and you know, advertise very boring companies, look at insurance insurances has some of the funniest commercials I've ever seen. Some of their advertisements that I've seen are great, and they're really well done. Insurance is boring as hell, there's nothing fun about insurance for anyone, you literally are paying a monthly payment in case something happens. You don't get anything out of it except the peace of mind.
So that's one of the most difficult things to market, and it can still be done. So there's still products out there that can be done. I know there's a recap week, and I kind of went through all that stuff. But you know, I just I really want to sell the fact here that you have to sit back and not think about how do I sell my product, you have to think about how do I communicate with my customer base or with this type of community, all they have to do is know who you are. And you have to try to bring them into an area where you can control the conversation. And the rest will come. You don't have to worry about every single piece of content you do on YouTube, or you know how many newsletters you write and things like that. And then understand that, you know, it's it all has to do with my product, I have to mention my product I have to sell, I have to sell, it's all conversion, blah, blah. It's all ROI driven, and it should be. But at the same time you have to do things that aren't scalable, there's things that you're going to get done, that you're just not going to be able to track a direct conversion to. And that's okay, it needs to be kind of more of a holistic approach.
The more that you can build this community, the more that they learn your name, and they will come to you when they're ready to shop. YouTube, your YouTube videos may not have anything to do with your product line. But if you can retarget all those viewers using YouTube ads or Google ads, then you can obviously sell or sell your product to them at a later date. Twitter, same concept you may be joining in on conversations. And then you may start to get followers and then when you post things that is when you can start to reference your product line. It doesn't always have to be exactly about your product line. It has to be about the community that you're trying to sell to. What is it they're into. So this all comes down to getting to know your customer building out a customer profile and understanding who your customer is. Do you know customers Research has never been easier than it has been before market research is a joke now because you could just do something like Survey Monkey and send it out to your customers. So think about that. Try to think outside the box. Everyone had a panic over like, how do I do this? And you know, you said I could do this and bla bla bla, but take a step back. Don't look at it. So literally about what content can I create with this product? Look at it as what can I can? What can I create that will bring in an audience that is interested in buying my product? So that's all I had for this episode.
Today. was a good week, a lot of opinions. If you have anything you want me to go over next week or in the future, you have questions about what I talked about this week, shoot me an email marketing firstname.lastname@example.org or DM us or DM me somewhere. Andrew Maff or marketing interruption, that kind of stuff. But thanks for coming, and I will talk to you all next week, re re subscribe and see you then.